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Tiger® Beer, the leading international premium beer brand, officially introduces the new Tiger Êm - Tiger Smooth Lager, delivering an unexpected combination of a smooth, easy-to- drink beer taste witha satisfying and refreshing aftertaste, and a distinctive malt aroma. Joining Tiger Beer’s wide-ranging portfolio, Tiger Smooth Lager brings a perfect choice for consumers who prefer a smoother, easier-to-drink beer, elevating both flavour and emotional connection in casual gathering occasions.
For more than 90 years of world-acclaimed heritage and over 30 years of presence in Vietnam, Tiger® Beer continues to evolve with bold and progressive brewing experiences.Embodying that spirit, the new Tiger Êm is brewed with lightly roasted barley at the optimal temperature and through Extra Smooth fermentation, delivering a smooth, easy-to-drink beer taste while retaining a satisfying aftertaste and distinctive malty aroma. With the message “Smooth taste, satisfying aftertaste”, Tiger Êm promises to be a perfect choice for casual gathering occasions, bringing consumers a smooth and enjoyable beer experience from an international beer brand at an accesible price point.
Beyond the distinctive flavour, Tiger Êm features an appealing refreshed packaging design in a standard 330ml can format that embodies the bold spirit of Tiger Beer, delivering a masculine yet approachable look that aligns with the preferences of mainstream drinkers for everyday social gathering occasions. The combination of bright blue tones and a clean white background brings an easy-to-drink impression while remaining true to the iconic visual identity of Tiger Beer. The “Tiger Smooth Lager” wording represents the English product name, while “Lightly Roasted Barley,” together with the hop and barley icons, highlights the key brewing recipe behind the beer’s smooth taste, satisfying aftertaste, and distinctive malty aroma.
Tiger Êm is available in standard 330ml cans packed in cartons of 24
Mrs. Huynh Phuong Thao - Brand Director of Tiger Beer, shared: “Every step forward of Tiger® Beer has taken over the past three decades in Vietnam has been driven by our commitment to understanding consumers and continuously elevating their drinking experience.As consumers increasingly seek out smoother, easy-to-drink beer options suited for casual gathering occasions, we believe the new Tiger Êm will fully meet those evolving needs - delivering an unexpected combination of a smooth taste, a satisfying aftertaste with distinctive malty aroma, and the world-acclaimed quality that Tiger Beer is known for globally.”
During the launch phase, the new Tiger Êm (Tiger Smooth Lager) in cartons of 24 cans 330ml will be officially available in distribution channels in the former Ho Chi Minh City area. For further information, please visit: www.facebook.com/TigerBeerVN
