Caring for people stayed our number one priority during such a disruptive year. This is rooted in our firm belief that we can only thrive if the people around us - our employees, business partners, consumers, and communities, thrive. In the past year, none of our employees had their base pay cut or their job loss because of COVID-19. We did our utmost to take care of our people’s physical and mental wellbeing, from office staff or salespeople working from home to brewery technicians and workers staying 3-on-site to ensure supply and business continuity.

While faced with challenges ourselves, we stood strong with Vietnam in the fight against COVID-19, providing in-kind donations of medical equipment to help treat COVID-19 patients and supporting vaccine funding. We also shared the hardship of the ‘reopening’ with some 10,000 outlets, through our ‘First Round on Us’ and ‘Call Out Your Favourite Outlet, Fuel Their Courage’ campaigns to encourage consumers back to the bars safely.

And despite the headwinds, or to a greater or lesser extent, thanks to them - we continued to be resilient and innovative. Amid COVID-19 in 2021, we successfully launched three new products in Vietnam. We brought to the market a new Tiger - Tiger Platinum, a wheat lager with a hint of orange peel at 4.5% ABV. The oranges were locally sourced from a farm in Nghe An province, demonstrating our commitment to supporting local suppliers. Tiger Platinum was co-brewed and co-created by a new generation of consumers. Strongbow - our apple cider brand - had its latest variant Chilly Peach flavour hit the shelf. The flavour was created in Vietnam, exclusively for the Vietnamese market. And just in time for 2021’s year-end festive season, we introduced the wheat beer Edelweiss to Vietnamese consumers, locally known as “Snow Beer”.

As a leading brewer in Vietnam, we understand our role in encouraging and raising awareness for responsible consumption, and the necessity of doing so in a fun and relevant way. We collaborated with leading Vietnamese rap artist Justatee on a fun song, “Dân chơi sớm” (“The early players”), promoting our zero-alcohol Heineken® 0.0, across various music-streaming platforms. The video on YouTube was well received with over 15 million views.

Relentless innovation drives us forward, but our growth is strongly grounded in sustainability. In 2021, HEINEKEN Vietnam made further progress towards our 2025 Sustainability Ambition of 100% renewable energy, 100% water balanced

and zero waste to landfill. At the end of 2021, we have already achieved zero waste to landfill across our six breweries in Vietnam and are well on track towards the other targets. Our beers are currently brewed with 52% renewable energy and we are active to help evolve the policies and practicalities in Vietnam to be able to increase this in the future. Externally, HEINEKEN Vietnam was recognised as the #2 most sustainable company in Vietnam (in the manufacturing sector) by the Vietnam Chamber of Commerce and Industry. This is the sixth consecutive year our company has been honoured in the Top 3 of this ranking.

Our 30th birthday in 2021 was made even more special with award-winning moments when HEINEKEN Vietnam was named Marketer of the year and our flagship brand Heineken® was awarded as Brand of the Year by the Mobile Marketing Association Vietnam. To celebrate our anniversary, we have committed VND 30 billion towards restoring Vietnam’s natural environment - through reforestation and the restoration of wetlands. This plan will be contributing to our ambitious goal of being 100% water balanced by 2025.

In 2022, while challenges are still ahead of us, we will continue our effort towards “Brewing a Better Vietnam”, daring ourselves to “Raise the Bar” and help realise HEINEKEN’s global ambitions for sustainability towards 2030. We believe only by keeping sustainability and responsibility as the compass guiding all our decisions, we will continue to grow together with Vietnam and the Vietnamese people and inspire a better world.