Heineken launches new bottle with

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PRESS RELEASE

HEINEKEN LAUNCHES A NEW BOTTLE WITH

"THE SEAL OF PERECTION"

Ho Chi Minh City, May 8th, 2014. The world’s leading international premium beer brand Heineken announces today the launch of the new exquisite bottle design with new Embossed Cap and Neck Foil. The new outstanding look is brought on as part of Heineken’s long-term commitment to rewarding consumers with world-class experiences, quality and innovation, whilst preserving Heineken’s same great taste and unchanged recipe. Vietnam is proudly the first market in the world that Heineken International introduces this Seal of Perfection Bottle.

This new and unique design unequivocally reinforces Heineken’s premiumness with the Seal of Perfection: the new Embossed Cap and Neck Foil. The sophisticated new cap features the embossed red star and “HEINEKEN QUALITY” text, giving consumers a fresh and distinctive look of premiumness and authenticity, inspiring a superior innovative experience before they even open the bottle.

The special Neck Foil with the visually pleasing curve not only takes the Heineken bottle to a new level of premium but also helps preserve the freshness and world-class quality. Overall, the new Seal of Perfection exudes a fresh and distinctive vision for the perfect Heineken beer experience inside and out.

Also this May, Heineken is proud to introduce the new premium can design to Vietnam market with slimmer and taller can neck, slimmer can lid and wider opening for easy pouring. The New Heineken Can represents the brand at the next level of premium and as an iconic and innovative beer brand.

As the first choice for consumers in Vietnam and around the world, Heineken constantly strives for quality and innovation far beyond the consumers’ expectations. The launch of the new look in Vietnam this year undoubtedly takes Heineken’s premium standards to the next level, showing the brand’s drive and commitment to innovation, leadership and world-class quality as well as a strong determination to reward customers with the most unique beer experience while enjoying a Heineken.

BE THE FIRST TO UNSEAL YOUR HEINEKEN IN A FRESH NEW WAY AND ENJOY THE HEINEKEN PERFECTION!

For further information, please contact:

Mr. Nguyen Thanh Dat

Vietnam Brewery Limited (VBL)

Mobile: 0903 006 042

Email:nguyenthanh.dat@vbl.com.vn