Vietnam to spark up this festive season with Heineken

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PRESS RELEASE

VIET NAM TO SPARK UP THIS FESTIVE SEASON WITH HEINEKEN

Ho Chi Minh City – A spectacular festive season is upon us this year when international premium beer brand Heineken invites Vietnamese consumers to join in and spark up the most glamorous celebrations in their beloved cities to welcome a joyful season in style with Heineken as festive spirit gets higher.

As a pioneer in innovation and leadership spirit, Heineken has been ever-growing thrived for new ways to treat Vietnamese consumers to the most valuable, unforgettable experiences of their lifetime. This festive season, Heineken is appealing to Vietnamese consumers to be part of a truly personal journey to enjoy the coolest, most rewarding celebrative experience they deserve when they spark up their celebration with a Heineken.

The concept of a spark-up celebration was conceived by Heineken to offer loyal Vietnamese consumers a chance for heightened excitements and maximum engagement, thus inspiring them to enjoy the most sparkling festive season with Heineken. It is all about the glamour and the attitude of the young, cool Men of the World who are making a difference, even in the ways they express their identities. The 2014 Heineken Spark The Celebration will open up Vietnamese consumers’ experience of the worldly and glamorous spark-up celebrations throughout the country with the expected greatest number of Heineken Men Of The World and friends to join in and celebrate in style.

The Heineken 2014 Spark The Celebration journey is filled with exciting offline activities in top premiums outlets to engage and delight consumers throughout Vietnam. All are invited to play exciting games to win incredible prizes while making friends and celebrating the holidays. Heineken lovers can now start joining the festive quest by getting on to Heineken Facebook page https://www.facebook.com/heineken .World-class rewards are awaiting festive enthusiasts, don’t miss your chance!

Also in a next innovation to reward their customers with premium quality and exquisite out-of-this-world experiences, Heineken is to introduce the new packaging – the new uniquely designed carton box - to commemorate festive season 2014. The eye-catching, premium design of the carton box makes it the perfect gift for families and friends and celebrating parties in this holiday season. This is part of Heineken Spark The Celebration to invite Vietnamese people to spark their celebrations with Heineken to lift the festive spirit, and to party in style.

With the 2014 Spark The Celebration, Heineken reiterates its message throughout its history in Vietnam: the Heineken way of celebration is the way to go! This year’s innovative concept demonstrates Heineken’s unyielding commitments to bringing Vietnam awesome, unprecedented, and world-class experience. Fronting this unique and premium spark-up celebration this festive season is Heineken’s special way of wishing Vietnam a successful, happy, and brightly sparkling new year.

Be part of the Heineken sparkling world! Let’s all spark up, everyone!

For further information, please contact:

Mr. Nguyen Thanh Dat

Public Relations Manager

Vietnam Brewery Limited (VBL)

Mobile: (+84) 0903 006 042

Tel: (+84) 8 38222 755 - Ext.143

Email:nguyenthanh.dat@vbl.com.vn