VBL launches Desperados Tequila flavored beer

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PRESS RELEASE

VBL LAUNCHES DESPERADOS

TEQUILA FLAVORED BEER

Ho Chi Minh City, August 1^st, 2014 – Vietnam Brewery Limited (VBL), one of the nation leading beer producers, expands its portfolio with the introduction of Desperados, the world's first tequila flavored beer.

The product is a unique combination of gold-colored, full bodied lager beer with a kick of Tequila flavor to achieve a fine balanced premium beer with distinct accessible taste, light bitterness and refreshing citric notes.This bold mix will bring the perfect beer for every party.

Desperados was first launched in France in 1995, and is now present in 70 markets around the globe. It has been delivering double digit growth for the last 6 years, accelerated by its growth in key markets. Today, in France, Desperados is a key player in the beer category (4^th brand in terms of value, 9% value share) and an iconic brand among young adults (#1 preferred alcohol brand). In Germany and the UK, it is the fastest growing Imported Premium Lager.

Mr. Leo Evers, Managing Director of Vietnam Brewery Limited (VBL) said: “Desperados is a crafted beer that combines the refreshing character of beer with the high-energy and nightlife image usually associated with spirits such as Tequila. This brand balances a smooth and less bitter taste with a 5.9% ABV ”.

Desperados targets young adult consumers who are spontaneous, adventurous and whose drink choices reflect who they are. In Vietnam, Desperados is available in its signature 330 ml long neck, thick glass, highly engraved, transparent bottle.

On the occasion of its launch, Desperados collaborates with Yan TV to organize an Electric party with the top international DJs including Colleen Shannon (US), Kelly Marie (UK), Suki (Hong Kong), Licca (Japan), Roxy June (Thailand), and other famous singers such as Ho Ngoc Ha, Hoang Thuy Linh, Trang Phap, Thu Thuy.

For further information, please visit:

Desperados' website: www.desperadosbeer.com

Facebook page: www.facebook.com/Desperados

Desperados – Enjoy Responsibly

Desperados promotes the license to party responsibly, so one enjoys and more importantly remembers the ultimate night out. With the U-Dside campaign running in conjunction with the brand, Desperados encourages young, fun-loving adults to make a decision to enjoy alcohol responsibly and make the most of their night. As the campaign tagline states “While you can’t control everything in life, you can control how much you drink.”

To learn more, please visit http://www.desperadosbeer.com/u-dside/en/u-dside/#home

Press enquiries:

Mr. Nguyen Thanh Dat

Public Relations Manager

Vietnam Brewery Limited (VBL)

Mobile: (+84) 0903 006 042

Tel: (+84) 8 38222 755 - Ext.143

Email:nguyenthanh.dat@vbl.com.vn