Vietnam Brewery Limited continues the "Drink Don't Drive" program 2014

Building on the encouraging results of "Responsible Drink" program initiated since 2008, on July 28, 2014, Vietnam Brewery Limited (VBL) in partnership with the HCMC Traffic Safety Committee announced the "Drink Don't Drive" program 2014. With the theme “Right Choice, Full Joy” the program will convey the “Drink Don’t Drive” message to those who use traffic vehicles, especially men, to reduce road accidents related to drink-driving.

Mr. Leo Evers, Managing Director of VBL (on the leftside) and Mr. Tran Quoc Hung, Commissioner of HCMC Traffic Safety Committee at the announcement.  

With a humorous but easy-to-understand and easy-to-remember tone of voice, the theme will be consistently communicated on all program channels, particularly on mini-billboards placed at high traffic crossroads and streets in 5 big cities including: Da Nang, Nha Trang, Ho Chi Minh City, Tien Giang and Can Tho.

This program message is also widely propagandized via press including comedy episodes on the radio. In addition, there are many interactive activities such as quiz games, online contests on www.uongcotrachnhiem.com.vn and Facebook fan page www.facebook.com/uongcotrachnhiem.com.vn. for netizens to participate in and share their interest with friends and relatives.

Apart from business objectives, VBL always aligns its product orientation with the spirit of “Responsible Drink” to bring good quality and enjoyment.  Over the past 6 years, the program has seen good progress in promoting a responsible drink culture in community.