Tiger Uncage a fresh new look

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PRESS RELEASE

TIGER UNCAGE A FRESH NEW LOOK

Ho Chi Minh City, June 30, 2014 - Tiger Beer, which has been popular locally since its inception in 1932 and successfully expanded its footprint in Asia and beyond, announces today ‘Uncage a fresh new look’ - the innovation of which the new Tiger packaging. The launching is a part of the global campaign that remarkably changes the leading international brand’s image. This change also make Tiger inspire more power and vibrant modernity while still keeping the same great quality and taste having become the first choice of Vietnamese young adults.

With the ‘uncaging’ of the fresh new look, an enhanced vibrant brand identity will be introduced to consumers across all touch points including fresh logos, visuals and packaging. The crates & carton box also has a new dynamic look.

As part of the new packaging launch, Tiger will surprise Vietnamese consumers with the largest national 360-degree integrated multi-media campaign including TVC, print advertisement, PR and digital activities.

Especially, Tiger’s new campaign also has multi-activities reaching out to more than 350 outlets across provinces and cities nationwide in July 2014. It will bring consumers chances to join the lucky draws as well as enjoy non-stop exciting games on an enormous interactive multi-touch screen. Many amazing prizes will be awarded to winners and apply the modernity and premiumness from Tiger’s new look to winner’s own lifestyle. Consumers in Ho Chi Minh & the East area will enjoy these activities during July and Mid - July to August for Central, South & North.

Please visit www.tigerbeer.com.vn or www.tigeruncage.com.vn or www.facebook.com/tigerbeerVN for any further update.

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For further information, please contact:

Mr. Nguyen Thanh Dat

Public Relations Manager

Vietnam Brewery Limited (VBL)

Mobile: (+84) 0903 006 042

Tel: (+84) 8 38222 755 - Ext.143

Email:nguyenthanh.dat@vbl.com.vn