Tiger® Beer celebrates its 88 year journey, always with the same bold taste

Ho Chi Minh City, Vietnam – October 19^th, 2020 – Tiger^® Beer, Vietnam’s number one premium beer, today announced its 88^th anniversary campaign: “88 years – Always with the same bold taste”. Staying true to the promise of “Great Fortune”, which is symbolized by the number 88, Tiger^® Beer’s anniversary campaign comes with an array of activities and promotions catered for Vietnamese consumers.

“88 years – Always with the same bold taste” – Tiger^® Beer’s anniversary campaign

Commenting on this remarkable milestone, Ms. Anna Bizon, Marketing Director on behalf of Tiger^® Beer, said “Born on the streets of Asia in 1932, Tiger^® Beer celebrates this great milestone as number 88 is believed to represent prosperity and success. Our Tiger will keep roaring into the future with the same bold taste and its ‘Uncage’ spirit that have won over the heart and soul of Vietnamese consumers. We want to thank our consumers for their long-standing support by refreshing the look of Tiger^® Beer, rolling out promotions and other exciting activities on the way.”

The new refreshing look of Tiger® Beer

This festive season, Tiger^® Beer comes with a new look while keeping the same bold taste that has won worldwide acclaim throughout its history. “We believe that Tiger^® fans will find this new look refreshing yet familiar as it accentuates while preserving Tiger^® Beer’s signature branding elements. Our Tiger^® and Tiger^® Crystal will come in specially designed cartons for this festive season, making them the perfect choice for both gifting & celebration” added Ms. Bizon.

Supporting the launch of this campaign is a TV commercial, showing how Tiger^® Beer has been brewed against all odds and challenges throughout its history. Across Vietnam, Tiger^® Beer will reward its loyal consumers with surprise 88-year celebrations at over 4,000 outlets in 16 cities and provinces.

In line with the brand’s commitment to supporting raw creative talents, Tiger^® Beer will organize a mural art contest, encouraging Vietnamese talents to express the Tiger – the Bold Gene inside them. Tiger® Beer will join these artists in bringing their mural artworks to life at signature Tiger outlets.

The 88^th anniversary campaign is only open for consumers from 18 years old and above. For more information, please visit the official Facebook Fanpage of Tiger^® Beer at www.facebook.com/TigerBeerVN

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About HEINEKEN Vietnam

HEINEKEN Vietnam is a subsidiary of HEINEKEN, the world’s most international brewer. Originated in the Netherlands, this family-owned business with a history of over 150 years, brews and distributes over 300 beer & cider brands in more than 190 countries.

HEINEKEN Vietnam was established in 1991 and operates six breweries in Hanoi, Da Nang, Quang Nam, Ho Chi Minh City, Vung Tau, Tien Giang and eleven offices across Vietnam.

From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,500 employees. HEINEKEN Vietnam makes a significant annual economic contribution to Vietnam, amounting to approximately 0.95% of the nation’s total GDP.

In Vietnam, HEINEKEN produces and distributes Heineken^®, Tiger^®, Larue, BIVINA, Bia Viet, Sol, Affligem and Strongbow cider.

In 2017, 2018 and 2019, HEINEKEN Vietnam was recognized among the top most sustainable companies in Vietnam by the Vietnam Chamber of Commerce and Industry (VCCI) and as a best place to work in Asia (in 2018, 2019 and 2020) by HR Asia Magazine, one of Asia’s leading publications for HR professionals.

More information about HEINEKEN Vietnam is available on HEINEKEN Vietnam’s website: http://heineken-vietnam.com.vn/

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For more information, please contact:

Ms. Nguyen Huong Mai
Head of Communications 
HEINEKEN Vietnam Brewery Limited Company 
Telephone: +84 28 3822 2755 
Email: nguyenhuong.mai@heineken.com