HEINEKEN reveals limited edition James Bond packs with over one million exclusive prizes and Epic 007 experiences for Vietnamese fans

Ho Chi Minh City, August 28, 2020 – Heineken® has been the proud partner of the James Bond franchise for over 20 years, since 1997’s Tomorrow Never Dies. This year, Heineken® continues its long-standing global partnership with the 25^th James Bond film, No Time To Die

To celebrate the release of No Time To Die in Vietnam on November 13 2020, Heineken® has launched its limited edition Heineken® James Bond. The new 007 packaging features the James Bond silhouette on Heineken®’s iconic green and red star. Heineken® James Bond packaging will be available in 330ml bottles and cans (both sleek and regular version).

Commenting on the latest James Bond campaign, Ms. Anna Bizon, Marketing Director of HEINEKEN Vietnam, said: “James Bond and Heineken® are instantly recognizable premium brands that share many of the same aspirational qualities. Ahead of the global release of the latest James Bond film, No Time To Die, we want to give Vietnamese fans access to the world of James Bond - with the launch of limited edition Heineken® James Bond packs. Special Heineken® James Bond packaging comes with over one million prizes and an exciting digital adventure.”

From August 24, 2020, consumers in Ho Chi Minh City will stand a chance to win one of the million exclusive on-pack prizes, including: 250 prizes which is one tael of gold for each prize; 2,500 Heineken® power banks; 25,000 Heineken® umbrellas and over one million Heineken® Silver cans. The promotion is only available on special Heineken® James Bond cans with the text “Open the can to win 007 prizes” on the packaging. Redemption period starts from 24 August to 7 December 2020 and products are distributed in Ho Chi Minh City.

“Open the can to win 007 prizes” with over one million prizes

For consumers outside Ho Chi Minh City, from 14 September, Heineken® will present them with the Heineken® James Bond packaging with a special QR code. Using mobile phone, consumers can simply scan this QR code to unlock a digital adventure and experience a series of exhilarating missions to challenge themselves as Heineken agents. Leading Vietnamese influencers will join consumers to unlock these James Bond inspired challenges. The QR code is available only on Heineken® James Bond cans with the text “Scan the QR code to win 007 prizes” on the packaging.

Both campaigns are only open for consumers from 18 years old and above. For more information, please visit the official Facebook Fanpage of Heineken® at https://www.facebook.com/HeinekenVN/

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About HEINEKEN Vietnam

HEINEKEN Vietnam is a subsidiary of HEINEKEN, the world’s most international brewer. Originated in the Netherlands, this family-owned business with a history of over 150 years, brews and distributes over 300 beer & cider brands in more than 190 countries.

HEINEKEN Vietnam was established in 1991 and operates six breweries in Hanoi, Da Nang, Quang Nam, Ho Chi Minh City, Vung Tau, Tien Giang and ten offices across Vietnam.

From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,500 employees. HEINEKEN Vietnam makes a significant annual economic contribution to Vietnam, amounting to approximately 0.95% of the nation’s total GDP.

In Vietnam, HEINEKEN produces and distributes Heineken^®, Tiger, Larue, BIVINA, Bia Viet, Sol, Affligem and Strongbow cider.

In 2017, 2018 and 2019, HEINEKEN Vietnam was recognized among the top most sustainable companies in Vietnam by the Vietnam Chamber of Commerce and Industry (VCCI) and as a best place to work in Asia by HR Asia Magazine, one of Asia’s leading publications for HR professionals.

More information about HEINEKEN Vietnam is available on HEINEKEN Vietnam’s website: http://heineken-vietnam.com.vn/

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For more information, please contact:

Ms. Nguyen Huong Mai
Head of Communications 
HEINEKEN Vietnam Brewery Limited Company 
Telephone: +84 28 3822 2755 
Email: nguyenhuong.mai@heineken.com