Larue Biere sparks optimism and stands by Central Vietnam

Da Nang – Quang Nam, July 31, 2020 – The Central Vietnam is famous for its long coastal line and beautiful beaches. Its geographical location also comes with extreme weather conditions and unpredictable natural disasters. On the contrary, the people of Central Vietnam are known for their great optimism under any circumstances. They encourage one another to always maintain a positive outlook, regardless of life’s ups and downs.

These days, Vietnamese people everywhere send positive vibes and support to Da Nang City and Quang Nam province - the two areas currently heavily affected by the Covid-19 pandemic. Born in Da Nang since 1909 and raised by the people in Central Vietnam, Larue Biere is proud to call this area its homeland for over 100 years. That’s why Larue Biere also shares the same optimistic and positive spirit with the people in Central Vietnam.

During this difficult time, Larue Biere has committed to donate VND 1 billion through the Vietnam’s Fatherland Front in Da Nang City and another VND 1 billion through the Vietnam’s Fatherland Front in Quang Nam Province. This total donation amount of VND 2 billion will be used to purchase medical equipment and support health care and emergency service workers on the front lines of the Covid-19 pandemic in Da Nang City and Quang Nam Province.

Larue Biere is a product of HEINEKEN Vietnam. In April, HEINEKEN Vietnam, via its latest brand Bia Viet, donated VND 10 billion to support Covid-19 relief efforts nationwide.

Commenting on the donation by Larue Biere, Mr. Nguyen Thanh Phuc – General Manager of HEINEKEN Vietnam Breweries in Da Nang City and in Quang Nam Province – said: “Larue Biere is proud to be born and brewed right here in Da Nang City and Quang Nam Province. Larue Biere represents the optimism of the people in Central Vietnam under any circumstances. During this challenging time, we believe that the people in Da Nang City and Quang Nam Province, including our own employees at two breweries, consumers, customers and business partners, need not only positivity but also practical support. Larue Biere is very pleased to donate a total amount of VND 2 billion to Covid-19 relief efforts in Da Nang City and Quang Nam Province.”

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About Larue Biere

Larue Biere was first brewed in 1909 by a French master brewer named Victor Larue. At 4.2% ABV, this brew is the result of a recipe perfected over 100 years to give Larue its characteristic flavour of a traditional French beer. With its attractive color and refreshing aftertaste thanks to its fine ingredients and European brewing process, Larue has proven its quality since day one. Larue Biere is perfect for building friendships and connections. In 2017, Larue Biere introduced its latest variant named Larue Special. At 4.6% ABV, Larue Special has the perfect balance between bitterness and sweetness, bringing a unique taste to its fans.

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About HEINEKEN Vietnam

HEINEKEN Vietnam is a subsidiary of HEINEKEN, the world’s most international brewer. Originated in the Netherlands, this family-owned business with a history of over 150 years, brews and distributes over 300 beer & cider brands in more than 190 countries.

HEINEKEN Vietnam was established in 1991 and operates six breweries in Hanoi, Da Nang, Quang Nam, Ho Chi Minh City, Vung Tau, Tien Giang and ten offices across Vietnam.

From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,500 employees. HEINEKEN Vietnam makes a significant annual economic contribution to Vietnam, amounting to approximately 0.95% of the nation’s total GDP.

In Vietnam, HEINEKEN produces and distributes Heineken®, Tiger, Larue, BIVINA, Bia Viet, Sol, Affligem and Strongbow cider.

In 2017, 2018 and 2019, HEINEKEN Vietnam was recognized among the top most sustainable companies in Vietnam by the Vietnam Chamber of Commerce and Industry (VCCI) and as a best place to work in Asia by HR Asia Magazine, one of Asia’s leading publications for HR professionals.

More information about HEINEKEN Vietnam is available on HEINEKEN Vietnam’s website: http://heineken-vietnam.com.vn/