TIGER BEER uncages the street vibes as local businesses reopen

Ho Chi Minh City, May 13, 2020 – Tiger®, Asia’s number one international premium beer, today launched its #UncageTheStreetVibes campaign in Vietnam to support local F&B outlets to restore their businesses after social distancing measures eased.

Tiger® will offer the first round of either Tiger® Regular or Tiger® Crystal to all consumers (18 and above) visiting participating outlets in 47 cities and provinces across the country. This offer is valid for three days at each outlet and will be rolled out until end of June 2020. Tiger® expects to give away nearly 1.5 million bottles to its consumers during this campaign. By doing so, Tiger is also helping the public support their favorite outlets as they come back to the streets.

#UncageTheStreetVibes campaign will be supported by engaging activities on social media and an inspirational TV Commercial to spread the word to Tiger consumers nationwide. The campaign in Vietnam is part of Tiger®’s global #SupportOurStreets initiative which has been rolled out to help F&B businesses in these unprecedented times. So far the campaign has already been implemented in Singapore, Malaysia, Cambodia, Thailand, Myanmar, the Philippines and Australia. 

Commenting on today’s announcement, Mr. Alexander Koch (Commercial Director representing Tiger) said, “As a brand raised on the streets of Vietnam, Tiger® aspires to support our streets and local F&B outlets in a practical way. We hope that our #UncageTheStreetVibes campaign will help these businesses attract consumers back to their outlets while also supporting consumers when they are back on the streets. That being said, we strictly abide by the Government’s regulations and will continue to do so. We have reminded our outlet partners to follow the Government’s health and safety measures as they reopen.”

Prior to the #UncageTheStreetVibes campaign, Tiger® launched its #UncagePositivity digital campaign inspiring consumers to stay positive while staying at home during the social distancing period. Dancer Quang Đăng, who sparked the globally sensational “Ghen Cô Vy Challenge", collaborated with Tiger® Crystal to create #UncagePositivity dance moves exclusively for Tiger® fans and invited them to join the #UncagePositivity challenge on social media. Staying at home also means having more time to enjoy home cooked meals with your family. Tiger® connected its fans with former National football player Công Vinh and Singer Thuỷ Tiên, encouraging them to follow easy yet delicious recipes recommended by this celebrity couple. Most recently, Tiger® also launched its #UncagePositivity online game to keep Tiger® fans engaged and entertained during this time.

For more information on #UncageTheStreetVibes campaign, please visit Tiger Fanpage at www.facebook.com/TigerBeerVN

Nearly 1.5 million Tiger® consumers will enjoy their first round on Tiger

This campaign hopefully will help local F&B businesses attract consumers back to their outlets

Thông tin chi tiết của chương trình được cập nhật tại www.facebook.com/TigerBeerVN

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ABOUT TIGER®:

Tiger® was born in 1932 on the streets of Asia. Today, Tiger® is the number one international premium beer in Asia and one of the world’s fastest growing beer brands. It is available in more than 50 markets across the globe. Tiger® believes that great ideas are not born in the boardroom but born on the streets of the world. Therefore, Tiger® is committed to championing raw talents who approach their craft in unconventional ways. Tiger® continues to support these talents by uncaging unexpected possibilities for them – through Tiger Street Football, Tiger Remix, and many more to come. For more information, please visit www.facebook.com/TigerBeerVN

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For media queries, please contact:

Ms. Nguyễn Vân Anh
Head of Communications
HEINEKEN Việt Nam
Telephone: 028 3822 2755
Email: NguyenVan.Anh@heineken.com