Tiger Beer Uncages Local Street Football Talents with 3 Pitches for the Communities

• Tiger Beer built three football pitches across Vietnam in Long An, Hue and Nam Dinh as part of its commitment to football development in Vietnam;
• By providing permanent platforms for locals to uncage their football talents, this project also demonstrates the brand’s commitment in contributing back to society.

Ho Chi Minh City, 8^th January, 2019 – Tiger Beer, together with Moc Hoa district Culture – Information and Broadcasting Center, today officiated its Tiger Street Football Pitch project for the community in Long An. This is one of the three community football pitches it has built in 2019 as part of its commitment to uncage the local street football talents in Vietnam. The football pitches valued at VND 1.2 billion are located in Long An, Hue and Nam Dinh.

The locations for the football pitches were decided by fans through a series of public voting on Tiger Beer Facebook page during the Tiger Street Football 2019 campaign. These three pitches have different specifications. The pitch in Long An is for 5 vs 5 players (20x40m), while the one in Nam Dinh and Hue are for 7 vs 7 players (30x50m) respectively.

As Asia’s leading international premium beer, Tiger Beer is passionate about supporting raw talents and uncaging unexpected possibilities from all walks of life. Therefore, the brand recognizes the growing passion for football among Vietnamese people and equally shares their enthusiasm.

From the Tiger Street Football 2019 campaign to sponsoring the Nguyen Hue Pedestrian Street’s live football screening in Ho Chi Minh City for the World Cup 2022 Asian qualifying round and the 30th edition of the South East Asia (SEA) Games, the brand has shown massive commitment in supporting the football development in Vietnam. Hence, these community football pitches is the next step in extending support to the local street football community and to contribute back to the society.

“We believe that in addition to the love that Vietnamese people have for football, there are also many talented football players around. Hence, this community project is our way of uncaging these talents and providing them with permanent platforms to nurture, hone and showcase their skills. Each of us has a tiger within, we just need the opportunity to let them shine,” said Mr. Le Van Huong, Regional Sales Commercial Manager of HEINEKEN Vietnam, on behalf of Tiger Beer.

At the ceremony, Mr. Lam Hoa Xung, Chairman of Moc Hoa District’s People Committee, shared the same consensus: “Street football is a common starting point for many famous football players globally. It is where they made their first kicks and dreamt of a professional career. So I am glad that the Tiger Street Football Pitch project is providing a valuable opportunity for our local talents to develop themselves in this regard.

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ABOUT TIGER BEER

Since 1932, Tiger Beer has been Asia’s leading premium beer and one of the fastest growing brands that is currently available in more than 50 markets across the globe. Tiger Beer believes great ideas and talent are not born in the boardroom but born on the streets of the world. Therefore, Tiger Beer is committed to championing raw talents who approach their craft in unconventional ways. Tiger Beer continues to support these talents by uncaging unexpected possibilities for them through Tiger Remix, Tiger Street Football, Tiger Wall and many more to come. For more information, please visit www.facebook.com/TigerBeerVN

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For media queries, please contact:

Ms. Nguyễn Vân Anh
Head of Communications
HEINEKEN Vietnam
Telephone: 028 3822 2755
Email: NguyenVan.Anh@heineken.com