LARUE joins hands to promote local tourism in central Vietnam

Da Nang, June 3, 2024 – Larue, one of HEINEKEN Vietnam's most popular beer brands,  signed an MOU with Da Nang Department of Tourism to promote and develop local tourism through Da Nang Festival 2024. As part of this cooperation, Larue Beer will support organizing Da Nang Festival 2024, with check-in activities and a music festival that reflect the cultural identity of Central Vietnam.

Speaking at the signing ceremony, Ms. Tran Ngoc Anh, Corporate Affairs Director of HEINEKEN Vietnam said: “Da Nang is very special to us as it is the hometown of Larue Beer brand. Larue Beer embodies the optimism and love for life of the Da Nang locals. Over the decades, Larue Beer has not only become a beloved brand but has also been closely linked to the culinary culture of Central Vietnam. Through local food and beverages, certainly can tourists discover and understand more about the culture of the people. Therefore, we are very excited to participate in this cooperation, to jointly bring Da Nang's locals and tourists new and interesting experiences, and to contribute positively to the economic, cultural, and tourism development of the city.”

Previously, Larue Beer also partnered with Quang Nam in the program “LARUE Beer in partnership with Quang Nam province to promote 2024 tourism program themed the Green Heritage Region” to exploit and promote the unique charm and tourism potentials, aiming to make Quang Nam province one of the premier destinations of the country.

With over 100 years accompanying the Central region, Larue Beer is not just a familiar beverage but also a symbol of the optimism and love for life of the local people. Larue Beer will continue to support tourism promotion and development programs in Quang Nam and Da Nang, aiming to contribute to economic growth and improve the quality of life for local residents.