HEINEKEN Vietnam officially announces  “HEINEKEN Cares - Joining Hands towards a happy and healthy Tet” program in collaboration with the Vietnam Red Cross Society

Hồ Chí Minh City, 30January 2024 - Today, HEINEKEN Vietnam officially announces  “HEINEKEN Cares - Joining Hands towards a happy and healthy Tet” program in collaboration with the Vietnam Red Cross Society. This is part of the annual effort of the company to reach out and create an impact on different local communities across Vietnam. Despite a challenging year, HEINEKEN Vietnam aims to support a total of 5,300 people in 42 communities across Vietnam – with free medical check-ups, packages with Tet essentials and a Tet market in the spirit of sharing and togetherness.

Reaching out to needy communities and sharing Tet with them have long become a tradition at HEINEKEN Vietnam. This year with the strengthened collaboration with the Vietnam Red Cross Society, the company has been able to expand the activities to cover both the “An” and the “Vui” aspects of Tet, with the aim to bring to people a Happy and Healthy New Year. The program is also joined by hundreds of HEINEKEN Vietnam employees nationwide.

“Throughout our history of 32 years, people and local communities make one of the most important priorities in our sustainable development strategy,” shared Mr. Alexander Koch, Managing Director, HEINEKEN Vietnam. “2023 was a challenging year for us, yet we remain committed to sharing Tet with the under-privileged communities. We hope that through the “HEINEKEN Cares” initiative in collaboration with the Vietnam Red Cross Society, we will be “Joining Hands towards a happy and healthy Tet” and sharing a refreshed hope for a better year ahead with Vietnamese people,” added Mr. Alexander Koch.  

Throughout HEINEKEN Vietnam’s history of 32 years, sustainability has been central to how the company runs its business, stays close to the local community and “Brew A Better Vietnam”. With persistent actions and collaborative efforts, in 2023, HEINEKEN Vietnam was again recognized among the top 3 most sustainable businesses in Vietnam at the Corporate Sustainability Index (CSI) Ranking 2023 program, for the 8^th consecutive year. The company was also honored as one of the 5 pioneering businesses in circularity and decarbonization in Vietnam in 2023.