HEINEKEN Vietnam stands by Central Vietnam in trying times

HEINEKEN Vietnam, under Bia Viet brand, made their first trip to offer their donations to affected households in Trieu Trach commune, Trieu Phong district, Quang Tri province

Quang Tri, October 29, 2020 – 2020 has been a challenging year for the people in Central Vietnam. Just a few weeks after they went through the resurgence of the COVID-19, they have been faced with some of the country's most catastrophic floods in history, with authorities warning that more bad weather is on its way. 

During these difficult times, Vietnamese people demonstrate the mantra of “solidarity is strength”. As a brand created to honor the national spirit that unifies this great country, Bia Viet has committed to donating VND 3 billion in in-kind and in-cash to affected households in some of the most heavily impacted areas in Central Vietnam, particularly in Ha Tinh, Quang Binh, Quang Tri, Thua Thien Hue, Quang Nam and Quang Ngai.

HEINEKEN Vietnam, under Bia Viet brand, made their first trip to offer their donations to affected households in Trieu Trach commune, Trieu Phong district, Quang Tri province

Today the Bia Viet team made their first trip to offer their donations to affected households in Trieu Trach commune, Trieu Phong district, Quang Tri province. From now until the end of November, the team will continue working with the local authorities in Ha Tinh, Quang Binh, Quang Tri, Thua Thien Hue, Quang Nam and Quang Ngai to identify impacted households and present donations to them in person.

HEINEKEN Vietnam, under Bia Viet brand, made their first trip to offer their donations to affected households in Trieu Trach commune, Trieu Phong district, Quang Tri province.

“We want to contribute our humble part in getting immediate relief to some of the most impacted households in the Central region. As a brand created to honor the unified spirit of Vietnamese people across the country, Bia Viet commits to standing by Vietnamese people, especially during trying times,” said Mr. Thai Hoang Long, Bia Viet’s Head of Sales in the Central Region.

Bia Viet is the latest member of HEINEKEN Vietnam’s brand portfolio. Instead of holding launch events earlier this year, Bia Viet adjusted its budget to donate VND 10 billion to support COVID-19 relief efforts in Vietnam. The donation was made to the Vietnam’s Fatherland Front to support health care and emergency service workers on the front lines of the Covid-19 pandemic.

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About HEINEKEN Vietnam

HEINEKEN Vietnam is a subsidiary of HEINEKEN, the world’s most international brewer. Originated in the Netherlands, this family-owned business with a history of over 150 years, brews and distributes over 300 beer & cider brands in more than 190 countries.

HEINEKEN Vietnam was established in 1991 and operates six breweries in Hanoi, Da Nang, Quang Nam, Ho Chi Minh City, Vung Tau, Tien Giang and eleven offices across Vietnam.

From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,500 employees. HEINEKEN Vietnam makes a significant annual economic contribution to Vietnam, amounting to approximately 0.95% of the nation’s total GDP.

In Vietnam, HEINEKEN produces and distributes Heineken^®, Tiger^®, Larue, BIVINA, Bia Viet, and Strongbow cider.

In 2017, 2018 and 2019, HEINEKEN Vietnam was recognized among the top most sustainable companies in Vietnam by the Vietnam Chamber of Commerce and Industry (VCCI) and as a best place to work in Asia (in 2018, 2019 and 2020) by HR Asia Magazine, one of Asia’s leading publications for HR professionals.

More information about HEINEKEN Vietnam is available on HEINEKEN Vietnam’s website: http://heineken-vietnam.com.vn/

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For more information, please contact:

Ms. Nguyen Huong Mai
Head of Communications 
HEINEKEN Vietnam Brewery Limited Company 
Telephone: +84 28 3822 2755 
Email: nguyenhuong.mai@heineken.com