Heineken introduces 2 new product packaging designs: Relievo bottle and embossed can

                                       
PRESS RELEASE

HEINEKEN INTRODUCE 2 NEW PRODUCT PACKAGING DESIGNS: 
RELIEVO BOTTLE AND EMBOSSED CAN

 In HCMC - On April 12, 2013, the Vietnam Brewery Limited proudly introduced to Vietnam market two new breakthrough product packaging designs for the 140-year anniversary of Heineken beer brand - which are relievo 330ml-bottle and embossed 330ml-can. These new designs of Heineken beer shows the commitment of Heineken brand which is constantly bringing customers international quality and innovative beer products, providing unique experiences. This launch is a part of a global introduction program of relievo bottles and embossed cans of Heineken in 170 markets worldwide and with constant quality and perfect taste.

New relievo Heineken bottle has recognizable features such as: higher bottleneck; curves are nicely engraved and bring true features of Heineken; transparent label in front, on the bottleneck and at the back of bottle body; new attractive bottle caps. The engraved lines are the hallmark of quality and authenticity of the product. New designs bring the feeling of higher grade to Heineken beer bottle, making it more inspiring and attractive as well as very pleasant to touch and hold the product on hand.

New Heineken embossed can design with special embossing technology is a breakthrough in the field of packaging creativity which has been introduced recently worldwide and for the first time in Vietnam. The embossed dots of ink onto the surface of cans give customers a sense of reliability and comfort when holding Heineken cans on hand.

The new packaging designs will be packed in 24- can cartons and 24-bottle plastic crates with red star - the symbol of quality - clearly bold.

"The design of new packaging and new look will give Heineken - the top premium beer brand of the world with an important turning point in Vietnam. This demonstrates our commitment to world-class quality and providing Vietnamese consumers with world-class experience in terms fo innovation and quality. " Mr. Roland Pirmez - General Director of Asia Pacific Breweries Ltd. said that:

On this occasion, Heineken brand will offer Vietnamese customers unexpected events through a series of unique experiences of Heineken, including the Heineken Yacht Gala held for the first time, discovering Heineken's world through digital interactive experience, High Peak Music Festival and Heineken Quality Experience Journey.

######

For more information, please contact:
Vietnam Brewery Limited
Mr Le Tan Hung
Head of Public Relations Department
Tel: (08) 3822 2755 / 0913803354
Email:  letan.hung@vbl.com.vn

About Heineken®:

Heineken brand bearing the founder's name "Heineken" is available in most markets worldwide and is the most valuable international premium beer brand.

For more information, please visit www.heineken.com, www.Facebook.com/Heineken, and www.theHEINEKENcompany.com

The milestones of Heineken:

• 1873: Premium Heineken beer product was produced for the first time in his hometown of Amsterdam. Mr. Gerard Adriaan Heineken had a desire to bring his beer products to the world. He was eager to introduce the perfect taste of Heineken worldwide and we have inherited this spirit up to now.

• 1889: In the 1889 exhibition in Paris, the hometown of the famous Eiffel Tower - Heineken won prestigious Grand-Prix award, recognizing the achievements and devotion of Heineken for the excellent quality and creative class. So far, the Grand-Prix medal has still been imprinted on Heineken label as a symbol of timeless quality.

• 1931: The red star has become a symbol of Heineken brand with each wing representing each material of the legendary beer: barley, Houblon, water, unique yeast A of Heineken and wonderful secret of brewing artisans. So far, the red star has been still the logo for this premium beer product available in 170 countries around the world.

• 1933:Heineken has become the first beer brand imported into the U.S. market. Today, Heineken has presented in more than 170 countries, and its journey still continues.

•2013 marked 140-year milestone of Heineken's history. Heineken's journey began 140 years ago in the Netherlands, home of the pioneers with the thinking "if you open up to the world, the world will open up to you." This is not just a slogan, but a motto that has always accompanied with Heineken since 1873.