"Awake the courage" with the highest Tiger wall in Vietnam

PRESS RELEASE

'AWAKE THE COURAGE' WITH THE HIGHEST TIGER WALL IN VIETNAM

Ho Chi Minh City, 20^th April, 2015 – After a series of Tiger Remix national events at the beginning of the new year, Tiger Beer once again continues to ‘awake the courage’ of young Vietnamese people in conquering the Vietnam’s tallest Tiger Wall this May in HCMC.

Always supporting young people to ‘encage’ their life journeys, Tiger Beer makes a lot of efforts to break free from conformity in its creativity to bring the most unique and memorable brand experiences to consumers. With 25-meter Tiger Wall – the tallest wall for climbing in Vietnam until now, young people will have chance to awake their mental and physical courages in ‘encaging’ the challenges of height and get rewards from Tiger Beer.

On this occasion, audience will be able to meet with a pioneer hiphop artist Vietmax, the key talent in Tiger’s television commercial, who has pursued his passion and got over all hindrances to build his own path and delivered outstanding life achievements. The Uncage story from Vietmax is a typical example for Vietnamese young people to strengthen their motivation and move up the higher ladder of life. The highlight of this event is the vertical dance performance on the Tiger 25-meter wall surface directed by Vietmax. There will be other celebrities such as the first Vietnamese conqueror of the Everest Phan Thanh Nhien, famous young singer Dong Nhi, Ong Cao Thang, PB Nation Band, Beat Boxer Mr. T, magician Petey Nguyen, etc.

The “Conquest of Vietnam’s tallest Tiger Wall” event will awake your courage in HCMC with the following venues and schedules:

-          Le Thi Rieng Park, District 10              : From 7 to 9th May

-          Aeon Mall, Tan Phu District                 : From 22 to 24^th May

-          Vietmax vertical dance experiences    : 7PM, 24^th May at Aeon Mall

Besides, from 12^th April, Tiger Beer will have many interesting outlet activations nationwide with valuable brand rewards. Audience can get access to www.facebook.com/tigereerVN or www.tigerbeer.com.vn for most updated information of the events.

For further information, please contact:

 

Mr. Nguyen Thanh Dat

Public Relations Manager

Vietnam Brewery Limited (VBL)

Mobile: (+84) 0903 006 042

Tel: (+84) 28 38222 755 - Ext.143

Email:nguyenthanh.dat@vbl.com.vn