Heineken brings Men of the World to world class championship experiences with the UEFA Champions League campaign 2015

PRESS RELEASE

HEINEKEN BRINGS MEN OF THE WORLD TO WORLD CLASS CHAMPIONSHIP EXPERIENCES WITH THE UEFA CHAMPIONS LEAGUE CAMPAIGN 2015 

HCMC March 5, 2015 - Heineken Vietnam today announced the official launch of 2015 UEFA Champions League campaign promising to engage and excite millions of Vietnamese fans. With this year’s ‘Champion the match’ creative idea, the campaign presents fabulous opportunities for football fans to ‘champion’ world class UCL experiences from March to June this year, enjoying the-time-of-their-life match nights  as they join Heineken in the most innovative sports campaign Vietnam has ever seen. By joining the Heineken UCL 2015 journey brought about by Heineken, Vietnam football fans are going to be rewarded with chances to VIP experience in the glorious on-line/off-line UCL Viewing Party hosted by famous celebrities- another creation of the premium beer brand Heineken to bring about a worldly one-of-a-kind UCL viewing experience for fans in Vietnam.

The international premium beer brand Heineken is to take the most prestigious club football tournament much closer to Vietnamese fans this season with their amazing UEFA Champions League campaign 2015. With an array of exciting and engaging activities that will enrich fans experience of the UEFA Champions League, the campaign conveys Heineken’s determination to bring Vietnamese fans unique, world-class experiences. This summer, the fans will embark on the best journey of their life with Heineken UCL campaign 2015 while enjoying first-class football by top clubs and world-famous superstars.

Join “Getaway to viewing party” challenge

Heineken UCL 2015 is an innovative communications platform that fully incorporates the ‘Man Of The World’ qualities: imagination, creativeness, skills and determination to overcome challenges to achieve the best. Football fans and consumers are, therefore, invited to join the well-known nationwide football passionista singer to overcome a series of interesting ‘Getaway to 3am viewing party” challenges and put a little effort to help him to bring back “Gathering experience” to match the match night more special and achieve their goal– VIP and special entrances to the coveted Viewing Party hosted by our celebrity and KOLs, cheering on with thousands of audience and experiencing unbelievable thrills of watching the game in the fabulous setting they only dream of.

The unmissable  UCL Viewing Party

Heineken is going to change the way football fans experience the UCL forever with this year’s first time ever Viewing Party crafted to ignite the most surprising worldly moments in the UCL final match night, which is scheduled in June 6^th. Football enthusiasts across the nation will have the golden chance to gather in a very unique and cool location in Ho Chi Minh City to enjoy the UCL final match hosted by famous celebrities in a one of a kind setting which brings fans to experiencing the excitement of the UEFA Champions League in the most memorable ways. The much awaited event will also give Heineken lovers opportunities to not only interact with top celebrities and footballers but for the first time in history join them in a team who conquers challenges for a perfect UCL final match night. There will also be amazing activities for fans that will create a sensational atmosphere of a live UEFA Champions League game and cutting edge performances by the most sought-after artists, all in one match night to remember. The first time ever Viewing Party is definitely the UCL experience all Vietnamese fans are looking forward to this season.

Consumers can now get on Heineken website at http://www.heineken.com or Heineken facebook page https://www.facebook.com/heineken or join Heineken at nationwide outlets to start the exciting Champion the night journey and win the experience of their life!

The campaign will awaken your hidden talents, revives your hopes, and excites all your senses. To experience the excitement and thrills of the UEFA Champions League in the most unique and memorable ways, to have a chance to make an unforgettable journey to the unmatched rewarding UCL experience, join Heineken on the Heineken UCL ‘Champion the match’ campaign!

Off we go!

Viewing party locations: please see attached appendix.

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The perfect match between Heineken and the UEFA Champions League

Heineken has been an integral partner of the UEFA Champions League since 2005. Following the recent contract renewal with the UEFA Champions League, the leading international premium beer brand remains an official partner of the world’s most prestigious club football competition up to and including the 2017/2018 season, confirming the perfect match between the UEFA Champions League and Heineken.

With their tireless efforts to bring the UEFA Champions League closer to football fans all over the world, Heineken pride themselves on a range of innovative campaigns that allow the fans to see the trophy, interact with their favourite football stars and live their dreams. For the 9^th consecutive year, with unrivalled coverage on all media channels, Heineken UEFA Champions League campaign is attracting millions of football fans to the most unique experience their lifetime.

This year’s 2015 UEFA Champions League campaign ‘”Champion The Match” reinforces Heineken’s leading position in the market with its focused strategies on innovation and consumers’ world-class experience. It will also take Heineken’s sports platform unrivalled new heights in the years to come.

 Quick Facts

• Heineken® has been a proud partner of UEFA Champions League since 2005.
• Heineken® will be bringing its sponsorship to over 220 countries via marketing and PR efforts.
• The UEFA Champions League is enjoyed by over 4.2 billion people around the world.
• Heineken® ‘s global campaign TVC ‘Road to the Final’ reached 34,500,000 views online
• Since 2007 the UCL Trophy Tour presented by Heineken has visited 26 countries in Africa, Asia, North and South America. 
• Heineken® sponsorship is scheduled to run until the end of the 2017/18 season

For further information, please contact:

 

Mr. Nguyen Thanh Dat

Public Relations Manager

Vietnam Brewery Limited (VBL)

Mobile: (+84) 0903 006 042

Tel: (+84) 28 38222 755 - Ext.143

Email:nguyenthanh.dat@vbl.com.vn