Heineken to "champion the match" with the UEFA Champions League campaign 2015

Heineken Vietnam announced the official launch of 2015 UEFA Champions League campaign promising to engage and excite millions of Vietnamese fans.

With ‘Champion the match’ creative idea, the campaign presents fabulous opportunities for football fans to ‘champion’ world class UCL experiences from March – June 2015, enjoying the-time-of-their-life match nights  as they join Heineken in the most innovative sports campaign Vietnam has ever seen. By joining the Heineken UCL 2015 journey, Vietnam football fans are going to be rewarded with chances to VIP experience in the glorious on-line/off-line UCL Viewing Party hosted by famous celebrities, especially the opportunities to view the UCL 2015 final match in Berlin, Germany.

On this occasion,  Heineken Vietnam also introduces the limited edition Heineken “Champion the match” packaging which brings the Champions League atmosphere and, still with the perfect Heineken premium quality, consistent around the world. The new Heineken pints, cans and cartons with the fresh, unique elements marks another innovation from Heineken brand with the sole purpose to bring to our consumers a whole new experience