“TIGER REMIX 2022” Mega music event in virtual reality expected to break records to welcome The year of the tiger

Ho Chi Minh City, December 27th, 2021 – The most anticipated virtual reality mega music event – TIGER REMIX 2022 – will be back to millions of its fans from 10PM, December 31st on Tiger’s Fanpage (www.facebook.com/TigerBeerVN) and Youtube channel (https://www.youtube.com/TigerBeerVietnam). Themed "Year of the Tiger, Year of Explosion", Tiger Remix 2022 is expected to once again set a new record as Vietnam’s largest virtual reality music event.

With the first-ever combination of the world's leading virtual reality technologies, including the cutting-edge XR technology; the event will provide the audience with an immersive 3D experience, where participating artists will be performing on a hybrid stage. Tiger Remix 2022 will continue to bring together A-level music artists, including Son Tung M-TP, Dong Nhi, Den, Toc Tien, Isaac, Soobin, 16 Typh and MC Hoang Rapper among others.

Most notably, Son Tung M-TP will be performing on a special marina stage, with unique infinite view for the countdown to the New Year.
Tiger Remix 2022 will be broadcasted from 10PM, December 31st on Tiger’s Fanpage (www.facebook.com/TigerBeerVN) and Youtube channel (https://www.youtube.com/TigerBeerVietnam). Viewers can also watch the event on national TV channel (HTV7).

 

Vietnam’s biggest music event Tiger Remix will start broadcasting on 31st Dec from 10PM till NYE to welcome the Year of the Tiger – Year of Explosion

TIGER REMIX 2022 with its sublime moments will be a wonderful oath of the New Year, marking the start of the coming Year of the Tiger 2022. In the spirit of the YEAR OF THE TIGER, YEAR OF EXPLOSION, Tiger Beer is also proud to announce the companionship of its Official Tiger Brand Ambassador – global football icon Son Heung-Min to ignite a movement to encourage fans to overcome their fears and achieve their boldest ambitions in the upcoming year.

Official Tiger Brand Ambassador – Son Heung-Min will be inspiring, motivating and encouraging fans to uncage their inner tiger in 2022.

 

Son has inspired people around the world with his journey from South Korea to becoming an international football icon, who is now the highest scoring Asian player in Europe’s premier club competition. Through dreaming big and never giving up in the face of adversity, he overcame challenges with courage and determination. Son’s journey makes him the perfect partner for Tiger Beer’s mission to help people uncage their inner tiger.

To inspire fans about what can be achieved by dreaming big, Son and influential domestic celebrities will share a series of social movements and stories that express their targets for the year, and invited followers to share their own bold goals. Especially in Vietnam, Tiger Beer will continue to take consumers through many inspirational communication campaigns along with exciting interactive activities to accompany Vietnam on the journey to conquer and explode stronger than ever in the new year of 2022.

Once every 12 years, it’s the Year of the Tiger - Year of Explosion

 

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About TIGER®:

Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer in Asia and one of the world’s fastest-growing beer brands. It is available in more than 50 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that we are all born with a Tiger inside us, a version of ourselves that knows no limits to what is possible. But we often succumb to the status quo because unlike a Tiger, we fear failure.  Tiger® is igniting a movement to encourage people everywhere to set aside their fears and achieve their boldest ambitions in the Year of the Tiger. For more information, please visit www.tigerbeer.com.    

About HEINEKEN Vietnam:

HEINEKEN Vietnam is turning 30 this year. We are a successful joint venture with SATRA (Saigon Trading Group) and have a proud history - growing from the first brewery in Ho Chi Minh City in 1991 to 6 nationwide with 3,500 employees today.
We take Vietnamese people on our growth journey in the country. We are currently creating 182,000 jobs across the value chain, contributing to 0.9% of Vietnam’s total GDP and are among the country’s top 5 taxpayers.

As a relentlessly innovative company, we combine international expertise with the local know-how and talent; and have been delighting Vietnamese consumers with a wide product portfolio for a variety of local tastes and drinking occasions, including Heineken®, Tiger, Larue, BIVINA, Bia Viet and Strongbow. Many of our beers are innovations made exclusively for Vietnam and by Vietnamese brew masters, most notably our newest brand Bia Viet.

Sustainability and responsibility are the way we do business at HEINEKEN Vietnam. From day one, we have been committed to “Brewing a Better Vietnam”, and for 5 consecutive years 2016 – 2020, we have been recognized by VCCI as one of the top 3 most sustainable companies. Currently 56% of the energy powering our breweries is renewable and 99% of our waste and by-products are reused and/or recycled. We are also passionate about advocating responsible consumption and addressing drink driving in Vietnam, and in 2020 introduced Heineken 0.0 to support the Government’s efforts in this area.

To know more about us, please visit: http://heinekenvietnam.com.vn/

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For further information,  please contact:

Ms. Nguyen Huong Mai
Head of Communications
HEINEKEN Việt Nam
Telephone: 028 3822 2755
Email: NguyenHuong.Mai@heineken.com