Tiger uncages Vnd 12 billion to support the return of local bars and restaurants

Ho Chi Minh City, December 12th, 2021 – Tiger® has launched a series of campaigns, worth a total value of more than VND 12 billion, to fuel the spirit of recovery for local F&B businesses during the fourth Covid wave, where Ho Chi Minh City and many southern provinces experienced the longest shut down since the start of the outbreak. Tiger® already supported take-away food outlets with beer combo deals but will now kick-off additional activities to support bars and restaurants in a build up to a full re-opening.

Tiger® is re-activating its “Uncage the Streets” campaign with its “First Round On Us” initiative where consumers will receive a complimentary Tiger® beer at thousands of participating outlets across 20 cities and provinces nationwide. Particularly in HCMC, Binh Duong, and Da Nang, Tiger® is also launching a social campaign, “Call Out Your Favorite Outlet, Fuel Their Courage,” to send a motivating message to support the F&B community overcoming this difficult time.

In detail, consumers at participating outlets can share pictures taken at their favorite outlets on their personal Facebook or Zalo page with the hashtag #Tigerbeer #GoiTenQuanQuen and they will receive 2 complimentary Tiger® bottles (or cans) to consume at the outlet. There will be an estimated 1 million complimentary Tiger® beer bottles for dine-in consumers to encourage them to return to local outlets, supporting their recovery.

Marketing Director - Ms. Anna Bizon shares, “Raised in the streets of Vietnam, Tiger® has always contributed to the growth of local partners and businesses through practical initiatives with real impact. This program is part of a meaningful series to support the community and also marks the second year Tiger® has led a campaign to help businesses and encourage consumers to return to the new-normal”. At the same time, we are still strictly complying with regulations issued by the Government as well as reminding outlets to also do so to ensure health and safety when they fully reopen.”

With a total of thousands of bars and restaurants participating nationwide in both programs, Tiger® aims to encourage consumers to come back to the market safely and visit their favorite outlet.

In 2020, Tiger Beer ran an “Uncage The Streets” campaign - offering 1,5 million free Tiger® bottles for consumers at outlets, creating an opportunity for F&B outlets to gain public support upon reopening.

Details of the campaign are updated on Tiger®’s official Facebook fanpage at http://www.facebook.com/TigerBeerVN

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ABOUT TIGER®:

Tiger® was born in 1932 on the streets of Asia. Today, Tiger® is the number one international premium beer in Asia and one of the world’s fastest growing beer brands. It is available in more than 50 markets across the globe. Tiger® believes that great ideas are not born in the boardroom but born on the streets of the world. Therefore, Tiger® is committed to championing raw talents who approach their craft in unconventional ways. Tiger® continues to support these talents by uncaging unexpected possibilities for them – through Tiger Street Football, Tiger Remix, and many more to come. For more information, please visit www.facebook.com/TigerBeerVN

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For media queries, please contact:

Ms. Nguyen Huong Mai
Head of Communications
HEINEKEN Việt Nam
Telephone: 028 3822 2755
NguyenHuong.Mai@heineken.com