Hanoi, 27 July 2022 – Today, Tiger Beer, the number one premium beer in Vietnam(*), officially introduces its latest innovation in the North of Vietnam: Tiger Sleek Can. The product is upgraded with a new world-class design, but still remains with the world-acclaimed bold taste that has conquered the world in the past few decades. Together with this launch, Tiger Beer introduces a series of special activities at selective outlets in the North of Vietnam. Among these, MasterServe is the focal activity, in which consumers can enjoy a Tiger Sleek Can in an ultra-premium, carefully-crafted environment.
Coming from our deepest respect and understanding of Vietnam consumers in the northern region, the Tiger Sleek Can comes with a high-class polished design and classy look that fits perfectly superior, and sophisticated experiences. With this new design, Tiger Beer affirms our spirit of constant innovation and creativity as the leading premium beer brand. This renewed branding aims to delight our Vietnamese customers, who always yearn for new and refined moments. At the same time, Tiger Beer commits to maintaining a bold and aromatic taste that has won world-acclaimed medals throughout our 90 years of the brands’ history.” - said Ms. Anna Bizon – Marketing Director, HEINEKEN Vietnam, on behalf of Tiger Beer.
As an extension of the Tiger Beer family, The Sleek Can is a new way to show the brand’s appreciation to their beloved consumers for their long-standing support, whilst also mark a new distinctive path for the brand including how it is served. As the key highlight of the Tiger Sleek Can campaign, the MasterServe event was born out of Tiger’s restless pursuit of boldness and class. VVIP designated areas at selective outlets boast an ultra-premium ambiance, where classical music and a sophisticated serving ceremony transform the night, offering consumers a unique ultra classy experience.
As always, each Tiger Beer goes through a strict brewing process which uses only the finest quality ingredients to create the beer’s unique and characteristic taste. The brewing process takes place in HEINEKEN Vietnam’s state-of-the-art breweries which have won several HEINEKEN Global quality awards.
The new Tiger Sleek Can is packaged according to specifications: 20 cans per 1 carton box. For this launching phase, Tiger Sleek Can is available for purchase in different retail channels in the north of Vietnam from July 25th 2022. For more information, please visit: www.facebook.com/TigerBeerVN
For further information, please contact:
Ms. Nguyen Huong MaiHead of CommunicationsHeineken Vietnam Brewery Limited CompanyEmail: NguyenHuong.Mai@heineken.com
Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer in Asia and one of the world’s fastest-growing beer brands. It is available in more than 50 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. With the constant innovation, Tiger® comes with a premium handhold experience, high-class design and eye-catchy look, yet still satisfies beer fans with bold taste that has won world acclaim medals throughout the history.
About HEINEKEN Vietnam:
HEINEKEN Vietnam is turning 30 this year. We are a successful joint venture with SATRA (Saigon Trading Group) and have a proud history - growing from the first brewery in Ho Chi Minh City in 1991 to 6 nationwide with 3,500 employees today.
We take Vietnamese people on our growth journey in the country. We are currently creating 182,000 jobs across the value chain, contributing to 0.7% of Vietnam’s total GDP and are among the country’s top 5 taxpayers.
As a relentlessly innovative company, we combine international expertise with the local know-how and talent; and have been delighting Vietnamese consumers with a wide product portfolio for a variety of local tastes and drinking occasions, including Heineken®, Tiger, Larue, BIVINA, Bia Viet and Strongbow. Many of our beers are innovations made exclusively for Vietnam and by Vietnamese brew masters, most notably our newest brand Bia Viet.
Sustainability and responsibility are the way we do business at HEINEKEN Vietnam. From day one, we have been committed to “Brewing a Better Vietnam”, and for 5 consecutive years 2016 – 2020, we have been recognized by VCCI as one of the top 3 most sustainable companies. Currently 56% of the energy powering our breweries is renewable and 99% of our waste and by-products are reused and/or recycled. We are also passionate about advocating responsible consumption and addressing drink driving in Vietnam, and in 2020 introduced Heineken 0.0 to support the Government’s efforts in this area.
To know more about us, please visit: http://heinekenvietnam.com.vn/
(*) Source: From Retail audit report in Vietnam (including TT Vietnam and MT Urban and Semi-Retailer) regarding value and volume share for Beer category from January 2021 to December 2021 (premium beer: price from 11.000 VND”