TIGER® BEER embodies bold progress with its new look

Tiger® Beer, Vietnam’s leading premium beer, today officially introduces its new look and the updated brand story, marking the start of an exciting journey of the brand toward greater progress. The new identity embodies the same world-acclaimed taste of Tiger® Beer, while showing the brand’s uncaged spirit and commitment to progress.

Over the brand’s journey of 92 years to date, Tiger® Beer has roared forward with bold moves and created, meaningful connections with consumers. This festive season, Tiger® Beer unveils a new look. In this historic move, the Tiger® and Tiger® Crystal brands will unite under a bold new look, featuring the image of a courageously rising tiger. The evolution of Tiger® Beer is also reflected in a harmonized combination of modern blue, dynamic orange, and premium silver, which altogether bring an elevation to the brand.

The progressive spirit of this remarkable new look is captured in a redesigned bottle and can labels, with the 'Tiger Stripe’, inspired by the iconic upward movement when we raise a beer in cheers.

This festive season Tiger® Beer roars louder with a bold move in look

With a refreshed look, Tiger® Beer believes its fans will find the brand refreshing and familiar, as it highlights Tiger® Beer’s signature branding elements while keeping the world's acclaimed taste that has won recognition for the brand throughout its history of almost one century.

A modern new look with an upward curve, embodying Tiger® Beer uncaged spirit

“With this refreshed look, Tiger® Beer aims not only to spark the courage within each individual but also cheers for the team spirit of the fellow Tigers. It’s this spirit that gets us to move forward confidently, to conquer any goals we set for ourselves. We believe that progress could and should not be an individual effort; it always requires companionship from a strong league. For the festive season, let’s us "Roar Together" with Tige, and turn every challenge into a motivation as we "Uncage New Year with Courage", shared Ms. Huỳnh Phương Thảo - Marketing Director of Tiger® Beer.

This festive season, Tiger® Beer will introduce its Lunar New Year gift pack, set for commercial release soon. The special packaging will apply for Tiger 330ml 24 cans, Tiger Crystal 330ml 24 cans, Tiger Cool Pack 250ml 24 cans, and Tiger Crystal Cool Pack 250ml 24 cans. The packaging features vibrant red and symbolizes luck and prosperity for the new year.