Larue Biere provides immediate relief to 800 households in Quang Nam

Quang Nam, November 10, 2020 – Within a month, Quang Nam province has been hit with devastating storms and a series of fatal landslides triggered by Typhoon No. 9 (Typhoon Molave). People in Central Vietnam, especially in Quang Nam province, have been going through one of the most difficult times in history as they are reeling from the tragic aftermaths of the country’s most intense weather in years.

Proud to call the Central region its homeland for over 110 years, Larue Biere – a brand of HEINEKEN Vietnam - has committed to providing immediate relief to 800 affected households in Quang Nam province. Today was Larue Biere team’s first trip to visit and present in-kind and cash donations to 307 households in four communes in Dai Loc district – including Dai Tan, Dai Cuong, Dai Nghia and Dai Lanh; and Tam Hai commune in Nui Thanh district. These households have suffered enormous loss of property, and in some cases even loss of family members.

This November, Larue Biere team will continue working with the local authorities in Phuoc Son and Nam Tra My district, the two areas tragically impacted by several deadly landslides, to identify impacted households and present donations to them in person.

“The people of Central Vietnam are known for their great perseverance and optimism under any circumstances. During challenging times like this, we believe that they need not only positivity but also practical support. Larue Biere hopes that our humble donations today will help address the urgent sustenance needs among the affected households in Quang Nam province as they look to rebuild their lives,” said Mr. Le Qui Don, Human Resources Director of HEINEKEN Vietnam, representing Larue brand.

Larue Biere is a product of HEINEKEN Vietnam. In July, to support COVID-19 relief efforts in Quang Nam province, Larue Biere donated VND 1 billion through the local Vietnam’s Fatherland Front to purchase medical equipment and support health care and emergency service workers.

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About Larue Biere

Larue Biere was first brewed in 1909 by a French master brewer named Victor Larue. At 4.2% ABV, this brew is the result of a recipe perfected over 100 years to give Larue its characteristic flavour of a traditional French beer. With its attractive color and refreshing aftertaste thanks to its fine ingredients and European brewing process, Larue has proven its quality since day one. Larue Biere is perfect for building friendships and connections. In 2017, Larue Biere introduced its latest variant named Larue Special. At 4.6% ABV, Larue Special has the perfect balance between bitterness and sweetness, bringing a unique taste to its fans.

About HEINEKEN Vietnam

HEINEKEN Vietnam is a subsidiary of HEINEKEN, the world’s most international brewer. Originated in the Netherlands, this family-owned business with a history of over 150 years, brews and distributes over 300 beer & cider brands in more than 190 countries.

HEINEKEN Vietnam was established in 1991 and operates six breweries in Hanoi, Da Nang, Quang Nam, Ho Chi Minh City, Vung Tau, Tien Giang and 11 offices across Vietnam.

From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,500 employees. HEINEKEN Vietnam makes a significant annual economic contribution to Vietnam, amounting to approximately 0.95% of the nation’s total GDP.

In Vietnam, HEINEKEN produces and distributes Heineken®, Tiger, Larue, BIVINA, Bia Viet and Strongbow cider.

In 2017, 2018 and 2019, HEINEKEN Vietnam was recognized among the most sustainable companies in Vietnam by the Vietnam Chamber of Commerce and Industry (VCCI) and as a best place to work in Asia by HR Asia Magazine, one of Asia’s leading publications for HR professionals.

More information about HEINEKEN Vietnam is available on HEINEKEN Vietnam’s website: http://heineken-vietnam.com.vn/

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For more information, please contact:

Ms. Nguyen Huong Mai
Head of Communications 
HEINEKEN Vietnam Brewery Limited Company 
Telephone: +84 28 3822 2755 
Email: nguyenhuong.mai@heineken.com