HEINEKEN®’S UEFA Champions League Trophy tour 2016

This April, ‘Champion the Trophy – Bring It Home’ Heineken’s campaign in Vietnam in anticipation of the thrilling matches of the UEFA Champions League, have set to start strong with a series of amazing activities in key cities - Ho Chi Minh City, Da Nang, Nha Trang, Hanoi and Hai Phong. Besides the once-in-a-lifetime opportunity to see the much coveted trophy in its glory and meet international football superstars Ruud Gullit and Carles Puyol, Vietnamese fans are also promised incredible immersive experiences that will leave irreplaceable memories in everyone’s heart.

On April 6th, the legendary footballer Ruud Gullit has arrived at Intercontinental. He smiled gently with a lot of fans who had been waiting for his appearance.

Later, Heineken held a Press Conference at the Reunification Palace in HCMC with the attendance of two lengendary footballer – Carles Puyol and Ruud Gullit. Together with Vietnam Brewary Limited representative – MR. Leo Evers and Heineken’s Commercial Director – Mr. Laurent Theodore, they had raised the UEFA Champions Cup in the glory light.

Ruud Gullit, Carles Puyol and our representatives had answered a lot of questions from 70 media in Vietnam.

At the same day in HCMC, in the Military Zone 7, thousands of fans had gathered from 6.30OM to wait for the impressive appearance of two legendary footballer and the Champion Cup.

Tuan Hung, Son Tung M-TP, Toc Tien, Thuy Tien, Isaac brought to the stage the most impressive and energetic performances.

In addition, fans had the exclusive chance to pose with the two footballer and the UEFA Champions Cup, which is the most premium and special gift from Heineken.

The journey of “Champion the trophy – Bring it home” continued to arrived in Da Nang, Nha Trang, then Ha Noi, Hai Phong with various activites for football fans in Vietnam.

Heineken’s latest campaign communicates the brand’s message, a fan-centered philosophy, to both Heineken and UEFA Champions League fans in a much stronger and persuasive voice than ever before. This year is the best year ever for football’s with Heineken!