HEINEKEN Vietnam launches Larue Smooth, a superior refreshment with HEINEKEN’s global quality

With great enthusiasm to address ever changing consumer needs, Larue is proud to introduce its new line extension Larue Smooth, a product exclusively developed by HEINENEN Vietnam for the Central market. As part of the launch, leaders of Quang Nam province joined a working session at HEINEKEN Vietnam Brewery in Quang Nam, visiting the production line and acknowledging HEINEKEN Vietnam's contributions to the economic and social development of Quang Nam province.


Larue beer was born in Da Nang in the Central region of Vietnam in 1909. After more than 100 years, Larue beer still retains its distinctive flavor, thanks to HEINEKEN Vietnam’s strict global quality control. During the visit to the factory, Mr Lê Trí Thanh, the Chairman of Quang Nam Province People’s Committee affirmed: “Larue beer is the pride of Quang Nam for many years. We are glad to see the brand’s popularity, which is testament to its superior product quality from a global beer company.”

The new Larue Smooth beer makes a strong impression with its youthful packaging and sleek can design. When poured into glass, the beer showcases its attractive color and refreshing aftertaste thanks to its fine ingredients and a European brewing process. Like the name Larue Smooth, the beer brings a smooth, refreshing taste. Mr. Trần Minh Triết, Deputy Managing Director, HEINEKEN Vietnam shared: "Like the people of Central Vietnam, who are diligent and creative, Larue Smooth was developed to meet the diverse needs and tastes of the Central people. With a smooth taste and youthful packaging design, Larue Smooth is set to win the hearts of people in the Central region.”




In the working session at the Brewery, leaders of Quang Nam province praised Larue brand and HEINEKEN Vietnam Brewery in Quang Nam for the commitment to protecting the environment and supporting the local community. Larue is currently brewed in a green and sustainable brewery, with zero waste to landfill. 100% wastewater from the brewery after treatment meets the safety standards of the Industrial Zone and can be safety returned to the environment. The brewery is also using 100% renewable thermal energy to brew its beers. Over the past years, Larue has joined hands with the local community in natural disaster appeals, and worked to raise awareness for healthy watersheds.

Throughout the last years, Larue beer has contributed 57% - 66% to Quang Nam province’s budget revenue (in the FDI sector). In 2021, Larue beer and HEINEKEN Vietnam, made a significant contribution of approximately 756 billion VND in tax revenues to the province. With the support of consumers behind Larue, HEINEKEN Vietnam will keep contributing further to Quang Nam.


About Larue Biere
Larue Biere was first brewed in 1909 by a French master brewer named Victor Larue. At 4.2% ABV, this brew is the result of a recipe perfected over 100 years to give Larue its characteristic flavor of a traditional French beer. With its attractive color and refreshing aftertaste thanks to its fine ingredients and European brewing process, Larue has proven its quality since day one. Larue Biere is perfect for building friendships and connections. In 2017, Larue Biere introduced its latest variant named Larue Special. At 4.6% ABV, Larue Special has the perfect balance between bitterness and sweetness, bringing a unique taste to its fans. In 2022, Larue introduced the new extension Larue Smooth, a sessionable product exclusively developed by HEINENEN Vietnam for the Central market.


About HEINEKEN Vietnam
HEINEKEN Vietnam is a successful joint venture between HEINEKEN and SATRA (Saigon Trading Group). The company has a proud history of over 30 years - growing from the first brewery in Ho Chi Minh City in 1991 to 6 nationwide with over 3,000 employees today.
We take Vietnamese people on our growth journey in the country. We are currently creating 152,000 jobs across the value chain, contributing an equivalent of 0.7% of Vietnam’s total GDP to the local economy and are among the country’s top taxpayers.
As a relentlessly innovative company, we combine international expertise with the local know-how and talent; and have been delighting Vietnamese consumers with a wide product portfolio for a variety of local tastes and drinking occasions, including Heineken®, Tiger, Larue, BIVINA, Bia Viet, Strongbow and Edelweiss. Many of our beers are innovations made exclusively for Vietnam and by Vietnamese brew masters.
Sustainability and responsibility are the way we do business at HEINEKEN Vietnam. From day one, we have been committed to “Brewing a Better Vietnam”, and for 6 consecutive years 2016 – 2021, we have been recognized by the Vietnam Chamber of Commerce and Industry (VCCI) as one of the top 3 most sustainable companies in the manufacturing sector. Currently 52% of the energy powering our breweries is renewable and 100% of our waste and by products are reused and/or recycled. We are also passionate about advocating responsible consumption and addressing drink driving in Vietnam, and in 2020 introduced Heineken® 0.0 to support the Government’s efforts in this area.
To know more about us, please visit http://heineken-vietnam.com.vn/

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