HEINEKEN Vietnam continues its strategic partnership with the National Traffic Safety Committee (NTSC) to deploy “When you drive, never drink” program at the enterprise and state agency

  • HEINEKEN Vietnam carries on its strategic partnership with the National Traffic Safety Committee (NTSC) with a new approach: building "road safety" cultures and the healthy habit “When you drink, Never Drive” at administrative agencies and enterprises.
  • The program will be piloted at 1 state agency: Ho Chi Minh Public Transport Management Center and 1 enterprise: VITRANIMEX Transportation and Trading Joint Stock Company.
  • The pilot program will facilitate  NTSC to build standardized assessment criteria for implementing the "Traffic Safety" and "When you drive, never drink" at administrative agencies and enterprises.

Ho Chi Minh, 18th December 2022 – Today, HEINEKEN Vietnam and the National Traffic Safety Committee (NTSC) officially reactivated the partnership program "When you drink, never drive" (WYDND) for 2022–2023, advocating positive change towards healthy drink-driving behavior in Vietnam. The 2-year program has a new approach: pilot activities to reinforce "Road Safety" culture, promote healthy drinking and driving habits for state agency and local enterprise employees based on HEINEKEN Vietnam’s Traffic Safety framework.


As long-term partners, NTSC  and HEINEKEN Vietnam collaborate to develop a set of traffic safety regulations and a standard WYDND framework to be applied at 2 pilot units. With a thorough understanding of social context and employees' behaviors, the partnership program will introduce practical and comprehensive solutions with the sole objective to protect Vietnamese consumers against harmful consumption and behaviors.


Mr. Trần Hữu Minh – Head of the NTSC Office complimented HEINEKEN Vietnam’s effort: “I greatly welcome supportive programs from alcohol beverage enterprises, especially from HEINEKEN Vietnam. The company has proactively organized awareness campaigns for state agencies and enterprises to encourage their staff to adopt healthy habits towards responsible consumption for the benefit of personal health and the community. I hope this program becomes an impactful model program to be implemented at a bigger scale in the future.”

The set of traffic safety regulations and the WYDND framework will be in pilot deployment ” at two units which are Ho Chi Minh Public Transport Management Center and VITRANIMEX Transportation and Trading Joint Stock Company.


After examination for result assessment at these two units,  NTSC will conduct a set of criteria for WYDND implementation at enterprises and administrative agencies with the ambition to disseminate these regulations to the nationwide level in the next few years.

This is also a breakthrough in building WYDND behavior through a personal perspective so that each employee at these two units will be fully equipped with knowledge and skills to participate in traffic as well as to spread inspiration to the community.

"Path to Moderation and No Harmful Use' is one of the core features of HEINEKEN Vietnam’s sustainability ambition "Brewing a Better Vietnam." – Mr. Tran Minh Triet, Deputy Managing Director, HEINEKEN Vietnam, also stated that "Teaming up with NTSC in the WYDND 2022-2023 project is an opportunity for HEINEKEN Vietnam to support and disseminate our "Traffic Safety - When you drink, never drive" program to state agencies and enterprises nationwide, instilling the WYDND habit in every individual under these organizations, as well as consumers."

HEINEKEN Vietnam has built and committed to implementing the set of internal traffic safety regulations and a traffic safety program years ago, with multiple activities to improve driving skills and knowledge for the employees. Committed to following WYDND, especially for those in the commercial department, the company has deployed a "Safe Pick-Up" program that guarantees they will get home safely every day.

HEINEKEN Vietnam has been teaming up with NTSC to simultaneously convey the WYDND message in Vietnam since 2008, addressing the drink-driving issue in Vietnam through a number of initiatives to alter consumer consciousness and behavior.

Close video