Heineken to treat their fans as stars in this festive season

PRESS RELEASE

HEINEKEN TO TREAT THEIR FANS AS STARS IN THIS FESTIVE SEASON

Ho Chi Minh City, November 18 2015 - As the festive season is drawing near, celebration spirits are soaring through the roof at Heineken headquarters this year with the biggest plan up to date to reward their stellar customers. The international premium beer brand is to kick off its campaign this November to invite the consumers to truly shine and be the star of the coming joyful season parties.

To offer loyal Vietnamese consumers a chance for heightened excitements and maximum sensation, this year, the premium beer brand Heineken is proudly to bring consumers a breath-taking festive season with 4 big events across Vietnam territory. Heineken’s passionate fans will have a chance to step into the exclusive world-class music experience with top DJ – Armin Van Buuren’s show which will be taken place in Eco Park, Hanoi. Heineken Green Room which will be the biggest celebration and innovative music experience in Nha Trang on Dec 19^th and Vung Tau city on Dec 26^th . Last but not least, Heineken Countdown Party in Hanoi is promising to be the event that is worth looking forward to.

Only this year, the brand new concept of a Green Room was conceived by Heineken featuring stunning visual effects that are on a whole new level, in which visuals become a powerful medium of expression that supports and elevates music appreciation. To be held in two beautiful coastal cities of Nha Trang and Vung Tau, the Green Room takes visual inspiration from the ocean, extravagantly displayed through the magnificent set-up of the event and images and projections that bring the audience a unique experience of ‘seeing the music’ while enjoying the party. Two beautiful coastal cities will be transformed into an amazing and innovating stages with leading technology to create an exclusive experience. To that end, to take the audience to the sphere inside, a tunnel will be set up in such a way to create the sensational feeling of walking under the ocean and surrounded by mysterious sea creatures. Heineken will offer the audience the performances from top stars inspired from the ocean which not only visualize music experiences but also bring the one-of-a-kind Heineken star treatment for every consumer. The key message ‘Can you see music’ will be reiterated through different fabulous acts of the night while top international and Vietnamese performers such as DJ Johnathan Mendelsohn, DJ Andy Moore, Toc Tien, Son Tung MTP, Hoang Thuy Linh, Noo Phuoc Thinh, Dong Nhi, DJ Hoang Touliver and DJ Mike Hao take the audience into a trance of beautiful sounds and images. Heineken Green Room event is truly an innovative sound-visual experiment that sees Heineken pushing boundaries to give party-goers a chance to experience music not only with their ears, but also with their eyes! It is only with Heineken can Vietnamese consumers learn to see the music, experience and live it, to unlock unforgettable moments of their celebrations!

For Tet, Heineken reserves another surprise that unfolds in different stages to send a powerful message to Vietnamese consumers: it is time that the quiet, generous men of the families get the star treatment they deserve for all the love and support they have given throughout the year. With ‘The Star Gifter’ as its theme, Heineken is introducing a viral clip that is set to create a new trend, in which Tet celebration will be the time for the consumers to be pampered with the most extravagant rewards in recognition of their efforts. It is all about the consumers who choose Heineken as gift in Tet who are making a difference with special guests starring such as Tran Thanh, Diem My 9X, Chi Phu, Pho Dac Biet, Hari Won. Heineken is to offer their fans surprisingly amazing experience to be the Star Gifter and to reward them with exclusive and most premium treatment as a truly star of this Tet celebration. The 2016 ”Be the star of your celebration” campaign of Heineken is expected to have the greatest number of Heineken Men Of The World and friends to join in and celebrate in style.

Also in a next innovation to reward the consumers with premium quality and exquisite out-of-this-world experiences, Heineken is to introduce the limited edition new packaging for this festive season – the new uniquely designed carton box with pack 4 cans, pack 6 cans and pack 12 cans - to have the perfect-size easy-to-carry premium gifts for their friends and families with the affordable price. Especially the Festive pack 16 sleek cans with stylish and premium look allows it to stand out visually, both on the shelves and in the hands of the consumer, this is another innovation by the leading international beer brand this festive season. The eye-catching, premium design of the carton box makes it the perfect exclusive gift for families and friends and celebrating parties in this holiday season. Unforgettable and unprecedented are what Heineken wants the consumers to feel about its upcoming series of events within this year’s campaign. Out of the shadow and into the light, the consumers are invited to be in the spotlight, be the star of the celebration and enjoy the star treatment that they deserve.

To find out more and start your festive journey to this year’s most anticipated event, go to Heineken’s official Facebook page https://www.facebook.com/pages/Heineken/ to join the contest for a chance to win VIP tickets to the Green Room Events and to win amazing star experience rewards from Heineken.

Be the star and shine your celebration with Heineken!

For further enquiries, please contact:

Mr. Nguyen Thanh Dat

Public Relations Manager

Vietnam Brewery Limited (VBL)

Mobile: (+84) 0903 006 042

Tel: (+84) 28 38222 755 - Ext.143

Email:nguyenthanh.dat@vbl.com.vn