HEINEKEN invites Viet Nam to open Bond's World

As part of its integrated global Spectre campaign, Heineken® has unveiled a new TV ad entitled ‘The Chase’ featuring Daniel Craig as James Bond in a series of adrenaline pumping actions along a high-speed boat chase and an unexpected twist.

Heineken®’s Spectre campaign is the brand’s largest global marketing platform of 2015. Spectre, the 24^th James Bond adventure, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in the US on November 6.

The Heineken® TVC will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later. Heineken® is the only Spectre partner who has created a TVC starring Daniel Craig.

Heineken®’s TVC uses Spectre cinematographers and stuntmen to ensure the action sequences are authentically Bond like the scene in the film Spectre. The added twist involves a young woman, Zara, who accidentally becomes involved in a high-speed boat chase where she helps the world’s favourite spy to save the day. Heineken’s Spectre TVC:http://youtu.be/vuMvhJaWIUg

Mr. Andre Koo, Heineken Vietnam Marketing Manager, Vietnam Brewery Limited said, “In celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever.  The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience. By featuring Daniel Craig in our TVC once again we will give fans access to the world of James Bond”.

To further heighten anticipation ahead of the movie’s release this autumn, fans will be given access to exclusive Spectre content, through an estimated half a billion Spectre bottles on sale around the world.  Fans simply scan the Heineken® logo on special edition Spectre bottles, cans and packs to unlock exclusive content with Daniel Craig, plus behind the scenes footage from five of the movie’s dramatic locations; Mexico City, Rome, London, Austria and Morocco.

The most anticipated event of the campaign is undoubtedly the glamorous, star-studded SPECTRE premiere night in Vietnam, hosted by Heineken. At this event, scheduled for November 5th 2015, Vietnamese fans will have an opportunity to take great photos in Bond’s world. Vietnamese A-listers and celebrities are expected to grace the event. The premiere night is set to bring an extraordinary experience to loyal fans of both brands and enrich the lives of the Man of the World with a sense of coolness, style and drama.