Heineken invites Vietnam to open Bond's world

PRESS RELEASE

HEINEKEN INVITES VIETNAM

TO OPEN BOND'S WORLD

Ho Chi Minh City, September 28 2015 - As part of its integrated global Spectre campaign, Heineken® has unveiled a new TV ad entitled ‘The Chase’ featuring Daniel Craig as James Bond in a series of adrenaline pumping actions along a high-speed boat chase and an unexpected twist.

Heineken®’s Spectre campaign is the brand’s largest global marketing platform of 2015. Spectre, the 24^th James Bond adventure, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in the US on November 6.

The Heineken® TVC will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later. Heineken® is the only Spectre partner who has created a TVC starring Daniel Craig.

Heineken®’s TVC uses Spectre cinematographers and stuntmen to ensure the action sequences are authentically Bond like the scene in the film Spectre. The added twist involves a young woman, Zara, who accidentally becomes involved in a high-speed boat chase where she helps the world’s favourite spy to save the day.

Heineken’s Spectre TVC:http://youtu.be/vuMvhJaWIUg

Mr. Andre Koo, Heineken Vietnam Marketing Manager, Vietnam Brewery Limited said, “In celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever.  The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience. By featuring Daniel Craig in our TVC once again we will give fans access to the world of James Bond”.

To further heighten anticipation ahead of the movie’s release this autumn, fans will be given access to exclusive Spectre content, through an estimated half a billion Spectre bottles on sale around the world.  Fans simply scan the Heineken® logo on special edition Spectre bottles, cans and packs to unlock exclusive content with Daniel Craig, plus behind the scenes footage from five of the movie’s dramatic locations; Mexico City, Rome, London, Austria and Morocco.

The most anticipated event of the campaign is undoubtedly the glamorous, star-studded SPECTRE premiere night in Vietnam, hosted by Heineken. At this event, scheduled for November 5th 2015, Vietnamese fans will have an opportunity to take great photos in Bond’s world. Vietnamese A-listers and celebrities are expected to grace the event. The premiere night is set to bring an extraordinary experience to loyal fans of both brands and enrich the lives of the Man of the World with a sense of coolness, style and drama.

Heineken’s association with the James Bond film franchise dates back to 1997’s ‘Tomorrow Never Dies’, with Spectre being the seventh consecutive film in the partnership.

-END-

About Heineken® & Bond

This campaign celebrates the seventh film of the Heineken®/Bond partnership, a relationship that began in 1997. Starting with ‘Tomorrow Never Dies’, Heineken® was also involved in ‘The World is Not Enough’, ‘Die Another Day’, ‘Casino Royale’, ‘Quantum of Solace’ and 2012’s ‘Skyfall’.

 About HEINEKEN

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.  We employ 81,000 people and operate more than 160 breweries in 70 countries.  Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. 

HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.

About EON

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with Metro-Goldwyn-Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-three films produced since 1962.  Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL. The 24th film, SPECTRE, is currently in post-production.

About METRO-GOLDWYN-MAYER

Metro-Goldwyn-Mayer is a leading entertainment company focused on the production and global distribution of film and television content. The company owns one of the world’s deepest libraries of premium film and television content.  In addition, MGM has investments in domestic and international television channels and is the majority owner of and distributor for United Artists Media Group (UAMG). For more information, visit www.mgm.com.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com. 

For further enquiries, please contact:

Mr. Nguyen Thanh Dat

Public Relations Manager

Vietnam Brewery Limited (VBL)

Mobile: (+84) 0903 006 042

Tel: (+84) 28 38222 755 - Ext.143

Email:nguyenthanh.dat@vbl.com.vn