Larue Lemon marks its presence in Vietnam

Vietnam Brewery Limited (VBL) officially launched Larue Lemon - an all-new lemon-flavored beer in Vietnam market. The lemon-flavored beer originated in Germany and made its way across the sea and started winning consumers’ hearts in more than 39 countries such as: New Zealand, the United States, Brazil, South Africa, Malaysia…

Mr. Laurent Theodore - Commercial Director of VBL said: “Larue Lemon is the pioneering step of VBL to introduce the global, latest trend of lemon-flavored beer to Vietnam. The launch also demonstrates VBL’s commitment to bring innovation, quality products to Vietnamese consumers.  Larue Lemon is to help consumers to have more choices while elevating Larue brand status.”

From July 9 to August 9 Larue Lemon is rolled out in Ho Chi Minh City, Da Nang, Nha Trang and Can Tho with a series of exciting events. Consumers will have chance to try Larue Lemon along with experiencing interactive games with Kinect technology, 3D film viewing besides a Giant Larue Lemon can.