Vietnam is ready to freeze the moment with Heineken Extra Cold

PRESS RELEASE

VIETNAM IS READY TO FREEZE THE MOMENT WITH

HEINEKEN EXTRA COLD

Ho Chi Minh City, June 2^nd, 2014. The world’s leading international premium beer brand Heineken announces today the launch of the Extra Cold Heineken Draught Beer - the new offering brought on as part of Heineken’s long-term commitment to rewarding consumers with world-class experiences, quality, innovation; and now more choices in selective outlet for beer lovers in Vietnam. This is part of the global roll-out of Heineken Extra Cold in over 100 countries around the world.

Not only brewed from the finest ingredients and matured in the freshest way till it is brought to consumers’ hands, the Extra Cold Heineken Draught Beer is also carried in the frozen column, chilled to zero degrees for extra refreshment that will bring consumers unique extra-cold beer experience.

As the unique brewer in the world of beer, Heineken is aware that using only the finest ingredients, original brewing techniques and strict quality controls alone is not enough. Heineken knows how to serve and enjoy a perfect glass of Heineken draught beer and are passing on the knowledge to beer enthusiasts all over the world. As such, in order to ensure the best quality serve for consumers in Vietnam, Heineken will concurrently introduce the Heineken Star Serve program putting the spotlight on how the world class quality and perfect serve of the Heineken Draught is ensured. At the heart of the Heineken Star Serve program is the Heineken Pouring Ritual with five exciting steps to perfection. In addition, Heineken will organize training session with Global Draught Master and 6 local draught masters whom then will train bar staffs to the five steps to perfectly pour a glass of Heineken Extra Cold Draught Beer. Heineken understands while outlets maintain its quality serve, Heineken drinkers can demand for it and thus can enjoy a perfectly served Heineken draught beer.

The Heineken Extra Cold Draught Beer will first be served in the selected premium outlets in Ho Chi Minh City, including top hotels, social bars, and restaurants: Caravelle Hotel, Martini Bar Park Hyatt Hotel, M Lounge, Plan B, Bier Garden, Ice Blue, Chu Bar, Obrien's, Hog's Breath, Red Drum Bar, Seventeen Saloon, Drunken Duck, The Orient,  Bernies Bar, Vinyl Bar, Vodoo Bar, Kim Tarven, Hard Rock Café.

For further information, please contact:

Mr. Nguyen Thanh Dat

Vietnam Brewery Limited (VBL)

Mobile: 0903 006 042

Email:nguyenthanh.dat@vbl.com.vn