Tiger Beer uncages local street football talent with roaring grand final and announces street football community support program

• Tiger Street Football concluded today with a spectacular Grand Final in the streets of Crescent Residence, District 7, Ho Chi Minh City
• The top local team squared off against a team of international football legends, including  National Goalkeeper Dang Van Lam, led by Rio Ferdinand in the opportunity of a lifetime
• Tiger Beer extends its support for the local street football community by announcing it will  build three football pitches across Vietnam

Ho Chi Minh City, June 23, 2019 – Thousands of street football fans hit the streets of Nguyen Khac Viet, District 7, Ho Chi Minh City today for the action-packed Grand Final tournament of the Tiger Street Football campaign by Tiger Beer, Asia’s leading international premium beer.

The spectacular showdown featured Dat Vinh Tien - the top local team in Vietnam battling it out on the field in an once-in-a-lifetime opportunity against a team of international football legends including Roberto Carlos (Brazil), Luis Figo (Portugal), Didier Drogba (Ivory Coast) and Park Ji-sung (South Korea), led by Tiger Street Football 2019 Ambassador and former Manchester United captain Rio Ferdinand. Joining these five football legends was National Goalkeeper Dang Van Lam – Tiger Street Football 2019 Local Ambassador. Dat Vinh Tien team was crowned Tiger Street Football 2019 champion and received the grand prize of VND 100 million.

Beyond the tournaments which gave local talents a stage to showcase their skills, Tiger Street Football 2019 sees Tiger Beer extending its support for street football in Vietnam by providing new spaces for more emerging street footballers to improve their footwork. Tiger Beer will be building three football pitches for local communities across Vietnam, building on Tiger’s longstanding commitment to support local talents in uncaging their passion.

“It is my great honour to witness Vietnam’s street football talent boldly uncaging their inner tiger on the field through Tiger Street Football! We’re committed to supporting the growth of this incredible talent in Vietnam and we look forward to furthering our partnership with local communities to strengthen foundations for street football talent and grow the game,” said Mr. Tran Minh Triet, on behalf of Tiger Beer in Vietnam.

“Growing up, the public playground in my neighbourhood was where I kicked my first ball and learnt how to win and lose. Together with Tiger Beer, I’m excited to be part of a project that develops public football pitches for young street football talent; a place for them discover and hone their skills and talent,” said Rio Ferdinand, Tiger Street Football 2019 Ambassador.

Highlights of the Tiger Street Football 2019:

• The Grassroots Tournament was held in 20 cities and provinces with the participation of more than 1,200 local teams.
• The Regional Tournament took place in four key cities: Can Tho, Ho Chi Minh, Da Nang and Hai Phong, featuring the 32 best local teams across Vietnam.

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About Tiger Beer

Since 1932, Tiger Beer has been Asia’s leading premium beer and one of the fastest growing brands that is currently available in more than 50 markets across the globe. Tiger Beer believes great ideas and talent are not born in the boardroom but born on the streets of the world. Therefore, Tiger Beer is committed to championing raw talents who approach their craft in unconventional ways. Tiger Beer continues to support these talents by uncaging unexpected possibilities for them through Tiger Remix, Tiger Street Football, Tiger Wall and many more to come. For more information, please visit www.facebook.com/TigerBeerVN

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For media queries, please contact:

Ms. Nguyễn Vân Anh
Head of Communications
HEINEKEN Vietnam
Telephone: 028 3822 2755
Email: NguyenVan.Anh@heineken.com