Hanoi, 24 December, 2020 – This New Year’s Eve, Heineken® Countdown Parties are returning with two epic events in the heart of Hanoi and Nha Trang. These events promise to create a spectacular night for a Vietnamese audience to welcome 2021 in a memorable way.
Ms. Anna Bizon, Marketing Director of HEINEKEN Vietnam, shared: “After a year filled with unprecedented circumstances, Heineken aims to celebrate the end of 2020 with a bang and usher in a brighter 2021. “More Than A Festive Season”, we want to take this opportunity to connect Vietnamese fans and remind them to look at all challenges with a fresh and optimistic perspective.”
This year’s Heineken® Countdown stage will be set up in the shape of an 18-meter glass prism, elevating the party ambience to the fullest with an impressive 360-degree visual display. During the show, partygoers will be taken through a journey of reflection on 2020 before welcoming 2021, with five chapters including Prologue, Hope, Love, World Unity and Countdown Celebration.
The crowd in Hanoi can expect spectacular performances by leading Vietnamese artists including >Mỹ Linh, Noo Phước Thịnh, Karik, JustaTee, Phương Ly, Châu Đăng Khoa, Chillies band, Monstar band, 39Kingdom and Victor Bailey. Heineken fans in Nha Trang meanwhile will be indulged in live performances by local talents including Isaac, Bảo Anh, Đạt G & Du Uyên, DJ Hiwatts, Fire Band and PB Live Band.
Exclusively for the show in Hanoi, Heineken will bring a virtual performance by globally acclaimed DJ/Producer KSHMR. Having headlined world famous music festivals including Tomorrowland and Coachella, DJ KSHMR will bring the Countdown moments to the next level with his act, enhanced by a UV interactive light show.
The Heineken® Countdown Parties are only open to consumers from 18 years old and above. No tickets are required for entrance to these events. Please find the details of each event as below:
Heineken® Countdown Event in Hanoi:
Heineken® Countdown Event in Nha Trang:
This festive season, Heineken continues to remind its consumers “When You Drive, Never Drink”. Heineken 0.0 is the perfect option for consumers who want to enjoy the great taste of Heineken at any time of the day or night, even if they must drive home afterwards. Since its launch in March, Heineken 0.0 has been well-received by Vietnamese consumers as a new and innovative option for all drinking occasions, especially during this season of celebrations.
About HEINEKEN Vietnam
HEINEKEN Vietnam is a subsidiary of HEINEKEN, the world’s most international brewer. Originated in the Netherlands, this family-owned business with a history of over 150 years, brews and distributes over 300 beer & cider brands in more than 190 countries.
HEINEKEN Vietnam was established in 1991 and operated six breweries in Hanoi, Da Nang, Quang Nam, Ho Chi Minh City, Vung Tau, Tien Giang and 11 offices across Vietnam.
From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,500 employees. HEINEKEN Vietnam makes a significant annual economic contribution to Vietnam, amounting to approximately 0.95% of the nation’s total GDP.
In Vietnam, HEINEKEN produces and distributes Heineken®, Tiger, Larue, BIVINA, Bia Viet and Strongbow cider.
In 2017, 2018, 2019 and 2020, HEINEKEN Vietnam was recognized among the top most sustainable companies in Vietnam by the Vietnam Chamber of Commerce and Industry (VCCI) and as a best place to work in Asia (in 2018, 2019 and 2020) by HR Asia Magazine, one of Asia’s leading publications for HR professionals.
More information about HEINEKEN Vietnam is available on HEINEKEN Vietnam’s website: http://heinekenvietnam.com.vn/
For more information, please contact:
Ms. Nguyen Huong MaiHead of Communications HEINEKEN Vietnam Brewery Limited CompanyTelephone: +84 28 3822 2755 Email: email@example.com