For the first time ever in Vietnam, HEINEKEN brings the perfect F1 experience to vietnamese fans

 

• Heineken F1 Ambassador David Coulthard has arrived in Vietnam: “I can’t wait to bring Vietnamese fans closer to F1 experience”
• Fans in Vietnam get first-hand experience of a real F1 race car at The World of Heineken at Bitexco Financial Tower on 3 May 2018
• What to look forward to at F1 Perfect Experience event on 4 May

Ho Chi Minh, 3 May 2018 – Heineken^® today announced, at The World of Heineken in BITEXCO Financial Tower, the launch of the Perfect F1 Experience event on 4 May 2018, at Sala Residential Area in D2, HCMC. Thanks to the partnership between Heineken^® and Formula One Management (FOM), Heineken^® is proud to bring the perfect experience of F1 closer to Vietnamese fans for the first time ever.  As part of this key event, former driver and Heineken F1 Ambassador David Coulthard, the Aston Martin Red Bull Racing Team and the World’s No.1 DJ, Martin Garrix, have arrived in Vietnam to get ready for their much anticipated performances.  

The main event on 4 May will mark a massive array of unprecedented and incredible experiences for fans, proving that F1 has always been more than a race. For the first time ever, Heineken has purposely turned Sala Residential Area in District 2, HCMC into an extravagant racetrack to pave the way for an epic performance from a real F1 car. This will lead up to exclusive experiences at the Heineken Paddock club for lucky fans. Tomorrow evening, Heineken is putting on a spectacular music event after the F1 experience, headlined by DJ Martin Garrix - World No.1 DJ for two consecutive years (2016 and 2017), supported by cutting-edge performances by leading Vietnamese artists including: My Tam, Tuan Hung, Son Tung MTP and Dong Nhi. 

This campaign is also an expansion of Heineken^®’s long-standing commitment to responsible drinking. The F1 event will be used as a platform to raise awareness about ‘When You Drive, Never Drink’ campaign that was launched by Heineken in September 2017 to drive behavioral change around the issue of drink-driving.  Heineken is proud to receive so much support from local influencers and celebrities attending the event to spread the important message of ‘When You Drive Never Drink’ to fans and followers. 

Heineken F1 Ambassador David Coulthard to introduce F1 experience to Vietnamese fans 

David Coulthard enjoyed a long and spectacular racing career during which he raced for three of the most successful teams in the history of Formula One - Williams, McLaren and Aston Martin Red Bull Racing Team– and, at the time of his retirement, he was the highest points-scoring British Formula One driver of all time. Winning 13 Grand Prix’s, he finished in the top 3 of the FIA F1 world championship 5 times with a remarkable 62 podium finishes during 15 seasons. 

Now as a Heineken F1 Ambassador to bring the perfect F1 experience to Vietnamese fans for the first time, David Coulthard shared: “Since becoming a Heineken F1 Ambassador in 2017, I have had the opportunity to travel to many countries and shared my message and experience with Heineken and F1 with thousands of people. But your beautiful country is the first time that I have been able to share and introduce the F1 experience with a country that doesn’t already have a race.  After seeing the excitement of the people on the street today, I can’t wait to see the reaction when they see the real F1 car in action! We will definitely make as much noise during the day at the F1 experience as Martin Garrix and leading Vietnamese artists will do later tomorrow evening at the spectacular music event.” 

Coming to Vietnam for the perfect experience of F1, David Coulthard will not only introduce the glamour of F1 on the racetrack by sitting behind the wheel of the F1 car of Aston Martin Red Bull Racing Team, he will also carry an important message off the racetrack. As F1 is already delivering strong messages about “Think Before You Drive”, David Coulthard has always been one of the excellent role models among F1 drivers for being alert and in control when behind the wheel. David hopes he can use his voice and influence to help raise awareness about drink driving to Vietnamese fans through the message of ‘When You Drive, Never Drink’. 

The display of the F1 car of Aston Martin Red Bull Racing Team at The World of Heineken, BITEXCO Financial Tower on 3 May 2018 - hands-on experience for Vietnamese fans 

On the 58^th-59-60^th floor of BITEXCO Financial Tower where The World of Heineken has been opened to the public since November 2017, more than 50 thousand fans have already had the chance to immerse themselves in the unique journey of Heineken’s heritage and brewing process. 

On 3 May 2018 from 8am to 10pm (free entrance), Heineken^® has chosen The World of Heineken at BITEXCO Financial Tower to display the F1 car of Aston Martin Red Bull Racing Team to the public before the car is moved to Sala Area District 2 to get ready for the main event on 4 May 2018. This is an incredible opportunity for Vietnamese fans to have a hands-on experience of a real F1 racing car for the first time ever in Vietnam. 

What to look forward to at the Perfect F1 Experience event on 4 May 2018 

• First time ever performance on the streets of Vietnam by a real F1 car of Aston Martin Red Bull Racing Team – one of the greatest F1 cars ever built. Driven by David Coulthard – former F1 driver and now Heineken F1 Ambassador, the F1 car will prove its worth on an purpose-built racetrack by Heineken^®  at Sala Residential Area, Dist 2, HCMC
• For the first time ever, Vietnamese fans have the opportunity to share in the true F1 experience brought about by Heineken^® with the presence of tbe Aston Martin Red Bull Racing Team – 4 times successive F1 World Constructors' Champions, along with exclusive up-close viewing at Heineken Paddock club.
• As F1 has always been more than just a race, Heineken is putting on a spectacular music event after the F1 experience, headlined by Martin Garrix - World No.1 DJ for two consecutive years (2016 and 2017), supported by cutting-edge performances by leading Vietnamese artists including: My Tam, Tuan Hung, Son Tung MT-P, and Dong Nhi. The event starts at 3pm at Sala Residential Area, Dist 2, HCMC.
• An extravagant parade of some of the world’s most popular supercars will stir up the excitement of thousands of fans to get them ready for an unforgettable night of the perfect F1 experience. 

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About HEINEKEN Vietnam Brewery

Established in 1991, HEINEKEN Vietnam Brewery Limited Company (formerly Vietnam Brewery Limited) is a joint venture between Saigon Trading Group (SATRA) and HEINEKEN. HEINEKEN, one of the world’s leading international brewers, is a family-owned business with a history of over 150 years that sells over 250 beer & cider brands in 179 countries.

In Vietnam, The Company brews and trades Heineken, Tiger, Larue, Desperados, Affligem beers and Strongbow Cider.

Today, HEINEKEN Vietnam Brewery is one of the most long-standing and successful joint ventures in Vietnam. From humble beginnings in 1991 with only 20 employees, HEINEKEN Vietnam Brewery is now the second largest brewer in Vietnam with more than 2500 employees. HEINEKEN Vietnam Brewery makes a significant annual economic contribution to Vietnam, amounting to approximately 0.88% of the nation’s GDP.

In 2017, HEINEKEN Vietnam Brewery was recognized as the most sustainable company in Vietnam by the Vietnam Chamber of Commerce and Industry (VCCI) based on the annual Corporate Sustainability Index.