Bia Viet brings to life “Wishes of Fulfilment” across Vietnam

Ho Chi Minh City, January 26, 2021 – Bia Viet, a product of HEINEKEN Vietnam, started the year 2021 by launching a Tet (Lunar New Year) campaign titled “Wishes of Fulfilment”. The campaign aims to celebrate the upcoming Tet holiday by connecting consumers across the country as they share their wishes for a fulfilling New Year. 

To this end, Bia Viet has created an online platform for consumers from 18 years old and above to submit their New Year greetings and stand the chance to win attractive prizes worth up to VND 650 million dong in total, including valuable items such as six Exciter RC 150 motorbikes and three first prizes valued at VND 100 million (or two taels of gold) each. As of now, Bia Viet has received over 18,600 wishes and presented these prizes to over 5,000 lucky consumers across the country.

A first prize winner received her prize during a Bia Viet event in Quang Ngai

Staying true to its promise of delivering on these “Wishes of Fulfilment”, Bia Viet has committed to presenting Tet donations to underprivileged households in 24 cities and provinces across Vietnam, including the 20 provinces  with highest number of wishes sent to the campaign’s microsite: Ho Chi Minh City, Hanoi, Nghe An, An Giang, Tay Ninh, Binh Thuan, Binh Duong, Lam Dong, Dong Nai, Kien Giang, Nam Dinh, Ninh Thuan, Bac Ninh, Hung Yen, Thanh Hoa, Quang Ninh, Ninh Binh, Hai Duong, Quang Binh, Dong Thap, Hai Phong, Tra Vinh, Quang Ngai and Ba Ria - Vung Tau. These in-kind and cash donations have been and will continue to be delivered by Bia Viet team to over 3,200 disadvantaged households before the Tet holiday begins. Bia Viet’s employees and network of distributors also joined the brand in contributing their parts to this campaign. 

Ms. Anna Bizon, Marketing Director of Bia Viet, commented: “Wishes of Fulfillment is an online-to-offline campaign that aims to connect Bia Viet with our consumers across the country, in line with  the brand essence of honoring the unified spirit of Vietnamese people. As people across Vietnam are closing a challenging year and looking forward to the biggest national celebration, we wish to do our humble part in realizing their New Year’s wishes and bringing a fulfilling Tet to  as many Vietnamese as we possibly can  showing our appreciation to our consumers and our support to disadvantaged communities across the country. We are pleased that our own employees and network of distributors also supported our efforts.”

Bia Viet is the latest member of HEINEKEN Vietnam’s brand portfolio. Since its launch last April, Bia Viet has been actively contributing to social causes in Vietnam. Instead of holding launch events, Bia Viet adjusted its budget to donate VND 10 billion to support COVID-19 relief efforts across Vietnam. Last October, Bia Viet donated VND 3 billion to get immediate relief to the local communities affected by the recent catastrophic floods in Central Vietnam.

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About HEINEKEN Vietnam

HEINEKEN Vietnam is a subsidiary of HEINEKEN, the world’s most international brewer. Originated in the Netherlands, this family-owned business with a history of over 150 years, brews and distributes over 300 beer & cider brands in more than 190 countries.

HEINEKEN Vietnam was established in 1991 and operated six breweries in Hanoi, Da Nang, Quang Nam, Ho Chi Minh City, Vung Tau, Tien Giang and 11 offices across Vietnam.

From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,500 employees. HEINEKEN Vietnam makes a significant annual economic contribution to Vietnam, amounting to approximately 0.95% of the nation’s total GDP.

In Vietnam, HEINEKEN produces and distributes Heineken®, Tiger, Larue, BIVINA, Bia Viet and Strongbow cider.

For five consecutive years since 2016, HEINEKEN Vietnam has been recognized among the top three most sustainable companies in Vietnam by the Vietnam Chamber of Commerce and Industry (VCCI) and as a best place to work in Asia (in 2018, 2019 and 2020) by HR Asia Magazine, one of Asia’s leading publications for HR professionals.

More information about HEINEKEN Vietnam is available on HEINEKEN Vietnam’s website: http://heineken-vietnam.com.vn/

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For more information, please contact:

Ms. Nguyen Huong Mai
Head of Communications
HEINEKEN Vietnam Brewery Limited Company
Telephone: +84 28 3822 2755
Email: nguyenhuong.mai@heineken.com