The “Warm Spring” charity program of HEINEKEN Vietnam continues to deliver more than 4,000 gift sets to underprivileged families across the country.

  • With a commitment to create Prosperity and to care for People and Planet to “Brew a better Vietnam”, HEINEKEN Vietnam, in collaboration with its partners, has been delivering gifts to needy households in remote areas across the country.
  • Through its popular brands including Tiger, Larue and Bivina, HEINEKEN Vietnam has handed out more than 4,000 sets of Tết presents, equivalent to a total value of more than 1 billion VND.

Tiền Giang, 08 January, 2019 – HEINEKEN Vietnam (the brewer of leading beer brands, including Heineken®, Tiger, Amstel, Larue, Strongbow, Affligem, Desperados and Bivina) has launched “Warm Spring 2019”, the community support program aiming to bring joy and warm atmosphere of the spring to needy households across Vietnam. 

This is the 8th year in a row that HEINEKEN Vietnam has carried out its “Warm Spring” program to spread the sharing and caring spirit toward the communities in which the company operates. Over the past 8 years, HEINEKEN Vietnam has donated  more than 7 billion VND. In addition, HEINEKEN Vietnam’s employees and partners have donated a further 1.5 billion VND as well as nearly 10,000 voluntary hours to bring meaningful presents to the local people.


To continue the journey, during the early days of Kỷ Hợi New Year 2019, the “Warm Spring” program will reach 20 provinces across Vietnam, starting with Chợ Gạo District, Tiền Giang Province on 08 January 2019; and then, Đà Nẵng, An Giang, Hải Phòng, Quảng Ngãi, Kontum, Đắk Lắk, Bình Phước, Đồng Nai, Hà Nội, Sóc Trăng, Quảng Nam, TP.Hồ Chí Minh, Thanh Hóa, Long An, Bình Định, Khánh Hòa Cà Mau, Vĩnh Long, and Vũng Tàu. Each family will receive one set of Tet gifts including cash and necessities. The total value of the Tet gifts exceeds 1 billion VND.

Mr. Matt Wilson, Corporate Affairs Director at HEINEKEN Vietnam said: “At HEINEKEN Vietnam, caring for people and the planet are a key way in which we can sustain Prosperity in Vietnam. The “Warm Spring” program is one of many activities that we carry out that demonstrates our commitment to people -and the communities in which we operate. We’re very happy to be able to continue this program, together with our employees, distributors and business partners, to create a sharing culture despite the busy time of year. We hope that these meaningful gifts will help needy families to have a warmer, fuller spring”.

Over the last 28 years, HEINEKEN Vietnam has repeatedly been recognized as a leading responsible business that cares for the environment and for the community. HEINEKEN Vietnam’s  sustainability strategy focuses on six key areas and supports 8 out of the 17 UN Sustainable Development Goals: advocating responsible drinking, promoting health and safety, water protection, CO2 reduction, community support, and sustainable sourcing. HEINEKEN Vietnam has been recognized as the  #1 sustainable company in Vietnam for 2 consecutive years (2017-2018) by VCCI.


About HEINEKEN Vietnam

HEINEKEN Vietnam was established in 1991, a joint venture between HEINEKEN and Saigon Trading Group (SATRA), and operates six breweries and nine sales offices across Vietnam.

From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,000 employees. HEINEKEN Vietnam makes a significant annual economic contribution to Vietnam, amounting to approximately 0.88% of the nation’s total GDP.

In Vietnam, HEINEKEN produces and distributes Heineken, Tiger, Amstel, Larue,  BIVINA, Desperados, Affligem and Strongbow cider. HEINEKEN has six breweries across Vietnam, in Hanoi, Da Nang, Quang Nam, Ho Chi Minh City, Vung Tau and Tien Giang.

In 2017 and 2018, HEINEKEN Vietnam was recognized as the most sustainable company in Vietnam by the Vietnam Chamber of Commerce and Industry (VCCI) based on the annual Corporate Sustainability Index.

More information about HEINEKEN Vietnam is available on HEINEKEN Vietnam’s website:

Để biết thêm thông tin, xin vui lòng liên hệ:

Ms. Nguyễn Vân Anh
Chức vụ: Giám đốc truyền thông
Công ty TNHH nhà máy bia HEINEKEN Việt Nam
Tel:( 028) – 38222 755

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