Tiger is Asia’s International Premium Beer.
Tiger Beer was born in Singapore in 1932 to show the world the “very best of Asia” with its great flavour and quality. Today, Tiger is one of the biggest beer brands in the world, and nowhere is it loved more than in Vietnam.
Each Tiger beer has to go through a strict brewing process which uses only the finest quality ingredients, such as barley grown in Australia and Europe and hops from Germany. These excellent ingredients are mixed together and fermented according to a strict formula to create Tiger’s characteristic flavour.
Tiger Crystal is a new variant of Tiger Beer. This new entrant makes its mark with its unique brewing process called "Cold Suspension". This technique helps to filter the brew at -1 degree Celcius (Crystal Cold), preserving the most desired flavours and aromas for Tiger Crystal. This allows Tiger Crystal to not only meet strict global quality standards, but also bring drinkers a refreshing and easy-to-drink beer.
Tiger Platinum is officially launched in September 2021. Tiger Platinum Wheat Lager is a new product of the Tiger brand after the successful launching of Tiger Crystal into the Vietnamese market 12 years ago.
The new Tiger Platinum Wheat Lager is co-brewed and co-voted by the young and courageous generation to create a wheat beer with golden color, fresh flavor with a hint of orange peel.
To follow up with the young consumer’s demand, Tiger Platinum Wheat Lager is a final product that was finalized after the six months of Tiger Collab campaign.
This is a promising campaign of Tiger Beer, the brand first offer consumers a platform to directly interact and allow consumers to brew and vote for their favorite beer’s flavor.
The sleek can comes with a youthful design and a unique tiger’s head printed on it. Tiger Platinum Wheat Lager targets a group of new generation audience who is different, multi-dimensional, and unlimited.
Offcially launched in April 2023, Tiger Soju Infused Lager- Tiger Beer’s new product is a sessionable lager with a hint of sweetness and a refreshing beer aftertaste, uncaging a bold new Tiger experience. Tiger Soju Infused Lager takes inspiration from K-culture's rising prominence globally and taps into the popularity of soju. Tiger's latest innovation goes beyond lager with a range of flavours that appeal to potential young consumers who seek products that bring an exciting fusion of progressive flavour and innovative experimentation.
Debuted in 2015, Tiger Remix – the annual music mega - event to welcome New Year has been held in key cities across Vietnam, attracting millions of fans every year. With supreme performances, top notch artists and high-class staging, each Tiger Remix brings an unrivaled and uplifing experience. Tiger Remix 2023 featured an extraordinary performance by CL, the “Queen of Kpop - Badass Unnie”, who has made her name in the world hall of fame. With the courage and determination of a pioneer, CL is one of the international artists with outstanding achievements; CL is the perfect icon to represent the brand spirit, and Tiger Remix 2023's musical pinnacle.
Since 2015 Tiger has inspired Vietnamese fans to “awake your courage”. Tiger Wall has evolved over the years to feature unique challenges, which are continuously innovated every year.