Laue – a quality beer since 1909.
Larue was first brewed in 1909 by a Frenchman named Victor Larue. This brew is the result of a recipe perfected over 100 years to give Larue its characteristic flavour of a traditional French beer. With its attractive color and refreshing aftertaste thanks to its fine ingredients and European brewing process, Larue has proven its quality since 1909. Biere Larue is perfect for building friendships and connections.
Larue Special was first launched in 2017, utilising the best European technology, choice malts and hops and proven fermentation process. These have all contributed to its premium taste - Laure Special Beer with 4.6% alcohol content has the perfect balance between bitterness and sweetness, bringing a unique taste to its fans.
Launched in 2022, Larue Smooth is a new line extension of Larue beer, the brand born in Da Nang since 1909 with more than 100 years of heritage and distinctive flavor. Larue Smooth is brewed at HEINEKEN Vietnam brewery in the Central region, with strict global quality control, and is exclusively developed to meet the diverse needs and tastes of the Central people. The new Larue Smooth beer (at ABV 4.5%) makes a strong impression with its youthful packaging and sleek can design. Like the name Larue Smooth, the beer brings a smooth, refreshing taste while retaining Larue Beer’s distinctive aroma.
The Larue Special beer festival bought great moments to Larue fans in Da Nang and Ca Mau. Participants enjoyed activities like Larue Special games, Lion Dance, Music performances and free samples of Larue Special. Keep an eye out for the next Larue Special beer festival!