Cookies that we have categorized as "Required" are either strictly necessary for the website to function or are controlled by a third party which has contractually agreed to act as a "service provider" or equivalent such that certain of the opt-outs described above do not apply.

Analytical cookies help us to understand the behavior of our visitors and their usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what does not. It allows us to continuously improve the Website and to measure how effective our advertising and communication is. Analytical cookies also allow the Website to remember choices made (such as language or the region you are in) and provide enhanced, more personal features. An example might be that our Website recognises if the user has already signed up for our newsletter, or if the user is seeing a certain page for the first time.

Advertising cookies will remember your product and page preferences, and in general that you visited the Website. We strive to provide you with advertisements relevant to you and your interests on other online platforms based on your visits and surfing behaviour on our Website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our Website for various groups of customers. Third parties that set cookies via our Website may also try to find out what your interests are in this way, and this information may be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-Heineken websites. In this case, the information about your current Website visit may be combined with information from previous visits to websites other than ours. At the same time, these advertising cookies are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of advertisements.