Larue

Larue was first brewed in 1909 by a Frenchman named Victor Larue. This brew is the result of a recipe perfected over 100 years to give Larue its characteristic flavour of a traditional French beer. Larue with 4.2 % alcohol content has the sessionable full-bodied taste and refreshing after taste that has proven its quality since 1909. 

Larue Special

Launched in 2017, Larue Special is produced with selected European malt and hops, resulting in a bold taste with distinctive aroma. With an alcohol content of 4.6 %, Larue Special promises to deliver a unique experience for its fans.

Larue Smooth

Continuing the journey of developing its long-standing heritage since 1909, Larue is constantly innovating to meet diverse consumer preferences. Therefore, in 2022, Larue Smooth was launched to satisfy customers seeking a smooth and refreshing beer taste with an alcohol content of 4.5 %. Moreover, Larue Smooth also impresses consumers with its youthful packaging & premium sleek can, making it suitable for any gathering or celebration.

“Striving Continuously, Marking Success with Larue” - Da Nang & Quang Nam

Being the beer of Central area, Larue is always known as an accompanying brand supporting Da Nang & Quang Nam development. Larue greatly valued the bond between brand and the people in Da Nang & Quang Nam in all aspects of life such as economic, cultural, and social life.

Continuing the legacy and establishing a new chapter of accompaniment, Larue implements a series of meaningful activities, contributing to development of Da Nang & Quang Nam through the signed agreement of cooperation in 2024 with Department of Tourism of Da Nang City, Department of Culture, Sports & Tourism of Quang Nam Province. This will play a crucial role of Larue being a cooperation partner to support Da Nang & Quang Nam becoming one of the best tourism destinations not only nationally but also in

“Enjoy Life, Enjoy Larue"

In our daily lives, negativity is always present around us. Therefore, we need to embrace optimism, fuel our motivation to overcome challenges. With this understanding, Larue has a vision to become a brand that represents a positive and optimistic spirit. We strive to unite people and inspire everyone to focus on the bright side of life, together looking towards a promising future!