Ho Chi Minh City, April 02, 2020 – Vietnam’s beauty and wonder lies in her variety – the magnificent mountains of the North, the pristine beaches and islands of Central Vietnam, the calming beauty of the Highlands and the abundance and vitality of the South. But despite all the regional differences, what unites us is our common bond. Whether we are from Northern, Central or Southern region, Vietnamese are known for our national spirit under any circumstances. During good times, we celebrate our diverse cuisine and culture in a country with 54 different ethnic groups. However also when it comes to difficult times, Vietnam leaves no one behind. We believe in and live the mantra of “solidarity is strength”.
Inspired by both the incredible variety in Vietnam but also this unified spirit, Bia Viet was created to honor the national spirit that unifies this great country.
Bia Viet is the latest member of HEINEKEN Vietnam’s brand portfolio. Bia Viet is a cold brew lager at 4.3% ABV, using only natural ingredients including water, malted barley, hops, cereals and yeast. Brewed with cold fermentation technique at 8-10 degree Celsius, Bia Viet preserves the essence of hops and delivers long-lasting refreshment.
Given the rich and varied cuisine and taste preferences across Vietnam, Bia Viet’s Master Brewers had to create this new beer to cater to and match perfectly all of Vietnam’s varied cuisine. Trained and certified by HEINEKEN, these three Master Brewers come from different regions in Vietnam and share the same passion for quality. Bia Viet was born for Vietnamese beer lovers, by Vietnamese beer masters.
Bia Viet’s packaging reflects the Vietnamese spirit of its name, with symbols of Vietnam’s history and heritage – “Lac bird’ and “Dong Son bronze drum” - proudly featured in red, yellow and silver. Bia Viet is available in 355ml bottles and 330ml cans.
Commenting on the launch of Bia Viet, Mr. Alexander Koch, Commercial Director of HEINEKEN Vietnam said: “2020 is a very different year than what anybody expected. What hasn’t changed is our commitment to support our consumers and customers. Bia Viet honors the unified spirit of Vietnamese people across the country. We are proud to stand by Vietnam, especially during this time. Instead of holding events right now to launch Bia Viet, we have adjusted our launch support budget to donate VND 10 billion to support COVID-19 relief efforts in Vietnam.”
Bia Viet has committed to donate VND 10 billion to support health care and emergency service workers on the front lines of the Covid-19 pandemic through the Vietnam’s Fatherland Front.
Bia Viet is currently available for purchase in all retail channels nationwide and e-commerce platforms.
About HEINEKEN Vietnam
HEINEKEN Vietnam is a subsidiary of HEINEKEN, the world’s most international brewer. Originated in the Netherlands, this family-owned business with a history of over 150 years, brews and distributes over 300 beer & cider brands in more than 190 countries.
HEINEKEN Vietnam was established in 1991 and operates six breweries in Hanoi, Da Nang, Quang Nam, Ho Chi Minh City, Vung Tau, Tien Giang and nine sales offices across Vietnam.
From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,500 employees. HEINEKEN Vietnam makes a significant annual economic contribution to Vietnam, amounting to approximately 0.9% of the nation’s total GDP.
In Vietnam, HEINEKEN produces and distributes Heineken®, Tiger, Larue, BIVINA, Bia Viet, Sol, Affligem and Strongbow cider.
In 2017, 2018 and 2019, HEINEKEN Vietnam was recognized among the top most sustainable companies in Vietnam by the Vietnam Chamber of Commerce and Industry (VCCI) and as a best place to work in Asia by HR Asia Magazine, one of Asia’s leading publications for HR professionals.
More information about HEINEKEN Vietnam is available on HEINEKEN Vietnam’s website: http://heineken-vietnam.com.vn/
For more information, please contact:
Ms. Nguyen Van AnhHead of CommunicationsHEINEKEN Vietnam Brewery Limited CompanyTelephone: +84 28 3822 2755 Email: NguyenVan.Anh@heineken.com