HEINEKEN Vietnam is committed to improving the quality of life of all people across our value chain. We believe we can be the change we want to see in our communities and the world. People are the reason why we exist and the reason why we can continue to do so. They are the very foundation of the world we live in – today and into the future.
Since 2017, HEINEKEN Vietnam has partnered with the National Traffic Safety Committee (NTSC) to deliver our When You Drive Never Drink (WYDND) campaign with the aim of changing drink driving behaviour.
In 2019, we launched a television commercial (TVC)/ video incorporating key insights of behavioural norms around the issue of drink driving in Vietnam. The key message of the video conveys that there is no perfect invention to get home safely after drinking and therefore the best thing to do is just not drink if you need to drive. The main action we should take is to always support our friends by not pressure them to drink. We also created a Facebook campaign to get people to publicly commit not to drink and drive by changing their Facebook avatar and to spread the trend on social media and encourage their followers to take the pledge.
We brought the Peer support spirit to life by redesigning the environment at bars and restaurants with various touch points to 'nudge' consumers to change their behaviour as well as provide practical solutions to support them to get home safely such as: free overnight parking and round trip Grab vouchers.
At HEINEKEN Vietnam, the safety and wellbeing of our employees as well as our contractors is something that should never be compromised. This includes developing robust safety procedures and a strong safety culture. In addition to providing a safe workplace, we promote health and wellbeing initiatives and address potential alcohol abuse.
Road safety is a key issue to address in Vietnam. Training programmes on road safety are not only provided for our Sales Representatives but are also extended to our contracted Brand Promoters & distributors. Specifically for Brand Promoters, from August to December 2019, a Road Safety Campaign was executed with the aim to train and reinforce road safety activities for all our Brand Promoters nationwide.
Through a train-the-trainer concept, Brand Promoters and safety officers were shown preventative measures that can be taken to prevent road accidents, mental preparation tips for road participation and general principles for road safety.
We are also progressively using telematics in our vehicles to monitor and improve safe driving behaviours.
Part of our water stewardship initiative, we continue our efforts in improving access to safe water for communities that are vulnerable to climate change. In 2019 we supported the construction of 2 domestic water systems in Lai Chau and Quang Nam. This brings the total water stations supported by HEINEKEN Vietnam Community Water Programme "1 Minute Less for Million Smiles" 21 to 25, benefiting about 16,000 needy households in rural areas of Vietnam.
More importantly, we continued our intensive upstream water stewardship project, aiming to raise local awareness on environmental and water source protection and promotecommunity action to protect the water sources while providing them water protection solutions.
We have also partnered with The Consultative Institute for Socio-Economic Development of Rural and Mountainous Areas in Vietnam (CISDOMA) for 3 years (2019-2021) to deliver training on domestic & husbandry waste management and circularity. In 2019, 4 training sessions were conducted for about 400 households in Lai Chau & Quang Nam. The programme also supports bio-filter composting systems to 16 households in Lai Chau who signed up to the program.
Our key initiatives to