Heineken® 0.0 unveils a new look - vibrant and youthful while staying true to unique, balanced taste and consistent premium quality worldwide. With its lively green tones, the new design delivers a cooler, more refreshing experience to every sip.

With "Heineken 0.0 Alcohol" boldly printed on the front, the new design proudly affirm Heineken® 0.0 as a truly 0.0% ABV malt beverage. On the back, the message “With 0.0% alcohol*, feel free to celebrate every moment of the day, even before driving” is clearly featured, empowering consumers with a smooth, refreshing choice to enjoy whenever the moment feels right.

Heineken® 0.0 new modern look stills deliver the signature smooth, malty flavor - brewed with its unique alcohol-free recipe.

This refreshed and dynamic look, with the same premium quality, will be applied to all Heineken® 0.0 products (250ml and 330ml) starting from June 23, 2025.

Heineken® 0.0 – A smooth, refreshing malt beverage with 0.0% ABV - represents the new trend in choosing refreshing beverages that encourages a balanced lifestyle and responsible drinking habits. With Heineken® 0.0, consumers can celebrate every moment of the day with ease, even before driving.

Heineken® 0.0, with its 0.0% alcohol content, is a non-alcoholic malt beverage and can be safely consumed before driving. Nonetheless, we advise against mixing Heineken® 0.0 with alcoholic drinks or foods if you intend to drive later.

Heineken® 0.0 has continued to lead the way in championing responsible choices, with a strong focus on  drink-driving behavior. This commitment has been deepened through impactful partnerships with traffic police departments  across key provinces and cities. Through awareness campaigns and on-the-ground initiatives, Heineken® 0.0 brings brand purpose to practical actions, supporting law enforcement, encouraging the public to comply with traffic regulations and promoting non-alcoholic beverage choice as a responsible way to socialize.

On November 9, 2024, as part of the Vietnam Law Propaganda Day event, Heineken® 0.0 and the Ho Chi Minh City Traffic Police Department signed a Memorandum of Understanding, committing to collaborate on initiatives that promote the culture of responsible drinking and strengthen public awareness about road traffic safety.

In Ho Chi Minh City, Heineken® 0.0 strengthened its collaboration with Traffic Police Department through “Refresh Station” (Trạm Tiếp Sức Nhân Dân) initiative - a meaning gesture to help citizens head home safely for the Lunar New Year. At ten of the city’s busiest gateways, these stations offered riders high-quality helmets, light refreshments and Heineken® 0.0 – non-alcoholic malt beverage. More than a product sampling effort, each interaction served as a powerful and heartfelt reminder: “Drink Responsibly - Drive Safely”. With over 7,000 direct moments of awareness, the initiative also inspired a shared sense of care and responsibility for safer journeys on the road.

On March 28, 2025, Heineken® 0.0 signed a Memorandum of Understanding with the Da Nang Police Department to jointly implement traffic safety awareness programs from 2025 to 2027, contributing to  a safer, more responsible traffic culture in the city.

In 2024, Heineken® 0.0 became the official sponsor of the international supercar rally Gumball 3000, a spectacular 3.000 km journey across five Southeast Asian countries, kicking off from Ho Chi Minh City. Through its "Zero Degree” station initiative, the brand  amplified the message of "Responsible Drinking" among car enthusiast communities, while reinforcing Heineken® 0.0’s global mission to fostering a responsible drinking culture around the world.

Heineken® 0.0 has also turned these “Zero Degree” stations into mobile rest stops for drivers at various public locations, key traffic routes, and Xanh SM charging stations. This initiative aims to further raise awareness among drivers and foster a culture of "Responsible Drinking" across the community.

As the official sponsor of the VnExpress Marathon 2024, Heineken® 0.0 motivated runners to push through every challenge along the race with the spirit of “Nothing is impossible”. At the event,  Heineken® 0.0 is offered as a new, refreshing choice for post-race celebrations, all while reinforcing the message of responsible drinking.