Sold in more than 192 countries, Heineken® is the world’s most international premium beer brand.
The history of Heineken began in 1873, originating as a family business in Amsterdam, Netherlands. Today, with more than 130 breweries in more than 192 countries, Heineken is proud to be one of the leading brewers in the world, and the No.1 premium beer brand in Vietnam. Heineken always take the lead in creating world class experiences that only Heineken can do.
Heineken has been serving perfect beer to our fans for more than 140 years.
Every drop of Heineken is made from four key ingredients: Water, Malted Barley, Hops and the special Heineken A-yeast which is responsible for the distinguised taste of Heineken. Heineken undergoes a unique fermentation process in horizontal tanks for 28 days that gives Heineken its perfect balanced and rich taste.
Located on the top three floors (58th-59th-60th floor) of the BITEXCO Financial Tower - one of the most iconic locations in Ho Chi Minh City, The World of Heineken is an icon of the perfect experiences that Heineken offers its loyal fans in Vietnam. The World of Heineken includes an interactive journey into the incredible heritage stories of Heineken, its global sponsorship properties and of course, cold, fresh beer in the highest bar in Vietnam.
For the first time in Vietnam, Heineken bought a world-class sport experience that combined the fast pace of a powerful F1 car driven by legendary driver David Coulthard and great beats from world No.1 DJ Martin Garrix!
More than 50,000 fans joined this significant event and around 14 million more nationwide viewed it online.
Heineken has a long standing partnership with UEFA, dating back to 2005. In 2014, Heineken bought the UEFA Champion’s League to Vietnam, with events such as Trophy Tour and Viewing Party. These events have created the opportunity for millions of Vietnamese football fans to meet with international football legends such as Ronaldinho, Ruud Van Nistelrooy, Carles Puyol and Clarence Seedorf.
Heineken is a pioneer in bringing the new year countdown party concept to Vietnam. Since 2003, the Countdown Party has been an iconic event of the festive season, attracting hundreds of thousands of fans. Every year, the event features A-list local artists and state-of-the-art performances.
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