HEINEKEN Asia Pacific
The company dates back to 1931, when Heineken N.V. (The Netherlands) and Fraser and Neave Limited (F&N) formed a joint venture company named Malayan Breweries Limited (MBL) in Singapore. MBL built its first brewery that year and launched Tiger beer a year later – an award winning, iconic Asian beer brand. To reflect its growing regionalisation, MBL was renamed to Asia Pacific Breweries Limited (APB) in 1989.
In 2012, APB became part of the HEINEKEN Company. Together with the existing Heineken Asia Pacific Pte Ltd, it was established as its regional hub for Asia Pacific and renamed to Heineken Asia Pacific Pte. Ltd. (HEINEKEN Asia Pacific) in late 2013
HEINEKEN Asia Pacific has over 50 acclaimed beer brands including Heineken, Tiger, Anchor, ABC Extra Stout, Desperados, Sol and Baron’s Strong Brew. Together with its other local brands in the region – Bintang in Indonesia, Gold Crown in Cambodia, SP Lager in Papua New Guinea, Tui in New Zealand and Larue in Vietnam – it has a wide portfolio of well-loved brands to satisfy the diversified needs of its consumers.
Their Tiger, Heineken® brands, and other regional brands are brewed upon more than a century’s experience of European brewing excellence, with the same principles of success - quality ingredients and a perfectly controlled brewing process.
Brewing a Better Future is the next chapter in HEINEKEN’s sustainability story. It is HEINEKEN’s strategy for creating shared, sustainable value: for our company, for society and for the planet. And it is fundamental to how we do business in Asia Pacific. Developed with stakeholders and based on insight into global trends, this strategy focuses on the four areas where we can make the biggest difference: water, CO2, sourcing and responsible consumption.